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Women’s Aid: The Lockdown

The director Max Fisher did an amazing job with this advert for Women’s Aid. The story of the ad is Domestic abusers are no longer walking the streets. They’re at home with their families. For thousands of women and children right now, home is anything but safe. Creative Agency: EngineECD: Billy FaithfullCreative Director: Christopher RingsellCreative: […]
ROYAL NAVY tv commercial

Royal Navy: The Mist

Royal Navy has launched a new recruitment campaign. “The Mist” is the first TV spot of this campaign and the second film is named “Spider.” Both films were created by Engine’s creative agency, WCRS, and directed by Nicolai Fuglsig. The new campaign appearing across broadcast television, video on demand and social media platforms such as […]
Charity Police Now commercial

Police Now: Take 90

Charity Police Now unveiled a 90-sec commercial part of its Take:90 campaing. The film was created by the advertising agency Grey London. Charity Police Now has brought together businesses and charities including Calm, London First, The Prince’s Trust, the National Literacy Trust, British Transport Police, Westfield, Facebook, Next, Vice, UNILAD, Mulberry Schools Trust and CBI […]
US National Security Council: There’s No Next If You Text

US National Security Council: There’s No Next If You Text

The National Safety Council reports that cell phone use while driving leads to 1.6 million collisions in the U.S. alone each year. To help address this continuing problem, System1 Agency wanted to use its knowledge of and expertise in behavioral science to create an emotional film with the aim of changing people’s attitudes and behaviors […]
Íslandsbanki’s Reykjavík City Marathon

Íslandsbanki: Reykjavík City Marathon

It’s not every day you see a marathon advertised on TV in such a dramatic way. In this article, we’re looking at the new advert for Íslandsbanki’s Reykjavík City Marathon, a commercial created by the advertising agency Brandenburg, Iceland. We’ll give this piece of advertising scores out of 10 for memorability, effectiveness, style, heart, and […]
NZ Transport Agency commercial

NZ Transport Agency: Dilemmas

The advertising agency Clemenger BBDO Wellington creates this film for NZ Transport Agency. Named “Dilemmas,” the spot, funny and serious at the same time, presents two men under the influence of alcohol talking about surfing. More specifically, they are talking about finding a replacement for their friend if he gets drunk driving and dies in […]
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Safeguard Philippines: Protection for Life

P&G unveiled an emotional advert for its Safeguard anti-bacterial solution. This CSR campaign was created by the advertising agency Saatchi&Saatchi Singapore. In this touching story, witness how every ’pabaon’ (in their culture exists a very strong notion of family protection called “Pabaon”) from Norman King’s mom prepared him to overcome challenges to his indigenous identity […]
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Save The Children: Survivors

Save The Children have launched a new TV campaign to raise direct donations this year. The commercial was created by the advertising agency Y&R, Mexico and directed by Francisco Paparella. Memorability – 9 / 10 It’s not often a charity advert can be described using the word stylish. This concept is brave, dynamic, and very […]
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A powerful advert created by the advertising agency JWT, London, UK. Directed by James Lawes, the film is a little bit creepy but the message is clear: We should stop buying ivory. The marketing story is “An elephant is slaughtered every 15 minutes for its ivory. The international trade in ivory is illegal, but many […]
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ICRC: Hope

International Committee of the Red Cross (ICRC) unveiled this heart touching film directed by James Rouse. The film is very sad and the tagline is “Why we can’t save her life.” The story is that “Every week, around the world, hospitals, medical personnel, and aid workers come under attack. They are not a target.” The […]
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Hospital de Amor: The Fall

Created by the advertising agency WMcCann Sao Paulo and directed by Paulo Garcia, “The Fall”- Love never let us down, is an animated short to announce the renaming of Hospital De Cancer De Barretos, Brazil. The new name of the hospital is Hospital de Amor. The film was produced by Zombie Studio, Sao Paulo, Brazil. […]