A Bloody Nightmare with Neve Campbell

American Red Cross released a commercial named “A Bloody Nightmare,” featuring Neve Campbell known for her starring role as Sidney Prescott in the Scream movie. The ad was created by the creative agency BBDO New York.
The message of this commercial is, “In horror movies, people make bad decisions leading to lots of wasted blood. Neve Campbell leads the storytelling in a lighthearted look at typical horror movie scenarios and reminds viewers there’s so much more good they can do with their blood.“

Credits:

Creative Agency: BBDO New York
North America Chief Creative Officer: Luiz Sanches
New York Chief Creative Officer: Matt Macdonald
SVP, Creative Director: Roberto Danino
Creative Directors: Victor Roa, Ricky Anolik & Paul Elicker
EVP, Director Of Content Production: Alex Gianni
Executive Producer: Chance Bassett
Senior Producer: Melanie Cornish
Senior Music Producer: Julia Millison
SVP, Senior Director: Lindsey Cash
Account Director: Sonia Aneja
EVP, Group Strategy Director: Mahima Santhanam
Planner: Abby Ness
Business Manager: Kathleen Bannon
SVP, Project Management Director: Mark Lester
Senior Production Artist: Ray Mcgale
Digital Producer: Philip Savage