Super Bowl 2025 Ads Guide – All Commercials

The Super Bowl has long been the ultimate showcase for brands to captivate a global audience with creativity, spectacle, and emotional resonance. Super Bowl LIX, set to kick off on February 9, 2025, promises another round of groundbreaking ads from industry giants and innovative newcomers. Here’s everything you need to know about this year’s event, along with a glimpse into the advertising landscape. Fox is asking for over $7 million for a 30-second commercial broadcasted during the Super Bowl 2025. The game will air on Fox, as it is their turn to host. NBC, CBS, and Fox alternate who airs the Super Bowl each year.

The Power of Super Bowl Advertising

Every year, brands battle for a spot during the most-watched event on television. A 30-second ad during Super Bowl LIX comes with a hefty price tag of $7 million, a figure that reflects not just the airtime but the unparalleled opportunity to connect with over 100 million viewers. For many, these commercials aren’t just ads; they’re cultural phenomena that spark conversations long after the final whistle.

Ram – Goldilocks and the Three Trucks

Mountain Dew – Kiss From a Lime’ ft Seal

Bosch – Antonio Banderas

Pfizer – Knock Out

Google Dream Job

Google Party Blitz

RITZ ft Michael Shannon and Aubrey Plaza

Dunkin – DunKings 2: The Movie

NerdWallet – Genius Beluga

Liquid Death – Safe For Work

Jeep – Harrison Ford

Homes – Morgan Freeman

Duracell – Tom Brady

Totino’s Pizza Rolls – Chazmo Finally Goes Home

TurboTax – Issa Rae

Cetaphil – Lil Wayne

Cirkul – Adam DeVine

GoDaddy – Walton Goggins

DoorDash – Nate Bargatze

Oikos – Juno Temple and Myles Garrett

Uber Eats – Matthew McConaughey

Lay’s – The Little Farmer

Little Caesars Eugene Levy hilarious eyebrow

Squarespace – A Tale As Old As Websites

NERDS – Wonderful World of NERDS

Skechers – Andy Reid

Oikos – Surprising Strength

Coors Light – Sloths

Stella Artois – David Beckham and Matt Damon

Doritos Crash the Super Bowl 2025 -“Abduction”

Coffee Mate – Shania Twain

Häagen-Dazs – Vin Diesel, Michelle Rodriguez, and Ludacris

Pringles Super Bowl 2025 Call of the Mustaches

Instacart – Big Game Deals

HexClad – Unidentified Frying Object

Bud Light – Post Malone and Shane Gillis

Reese – Chocolate Lava Big Cups

Booking.com – The Muppets

Budweiser Clydesdales Return for Super Bowl 2025

Michelob Ultra Super Bowl – Willem Dafoe and Catherine O’Hara

Hellmann Super Bowl When Sally Met Hellmann

NERDS – What a Wonderful World

Hims & Hers Super Bowl

“No Reason to Hate,” featuring Tom Brady and Snoop Dogg

Dove “These Legs”

Disney+ – What If

Super Bowl 2025 Advertisers List: Full Lineup, Trends, and Insights

While the full lineup is still evolving, several brands have already staked their claim to the Super Bowl spotlight:

• Skechers: Marking its 12th appearance, Skechers continues its tradition of engaging Super Bowl audiences.
• Mountain Dew: Returning for the seventh time, Mountain Dew is expected to deliver another high-energy campaign.
• Pringles: The chip brand is back for its eighth consecutive year, promising a fresh creative direction.
• Jeep: After a brief hiatus, Jeep returns to highlight its latest automotive innovations.
• Totino’s Pizza Rolls: Making its Super Bowl debut, Totino’s aims to capture the attention of snack enthusiasts nationwide.
• Reese’s: Following a successful campaign in 2024, Reese’s is set for a bold return.
• Ritz: The cracker brand is airing its first-ever Super Bowl ad, signaling a significant marketing push.
• Taco Bell: Breaking a three-year hiatus, Taco Bell plans to feature real customers in its upcoming ad.
• Instacart: The grocery delivery service is set to make its Super Bowl debut, reflecting its marketing evolution.
• Doritos: Reviving its “Crash the Super Bowl” contest, Doritos invites fans to create their own ads, with the winning entry airing during the game.
• Lay’s: Returning to the Super Bowl, Lay’s plans to introduce its All Dressed flavor to the U.S. market.
• Bosch: The German technology company is set to air its first-ever Super Bowl spot, marking a significant entry into the big game advertising arena.
• DoorDash: Marking its fourth appearance, DoorDash will highlight its DashPass membership service.
• Häagen-Dazs: The ice cream brand is making its Super Bowl debut with a national ad campaign.
• NerdWallet: The personal finance company will air its first Super Bowl ad, aiming to inform viewers about making smart financial decisions.
• Stella Artois: The beer brand returns to the Super Bowl, having last advertised in 2019.
• MSC Cruises: The European cruise line is set to air its first Super Bowl ad, seeking to build awareness in the U.S. market.
• NFL: The league itself will continue its tradition of advertising during the game, likely focusing on promoting the sport and its initiatives.
• TurboTax: The tax preparation service returns for its 12th consecutive appearance, aiming to reach viewers during tax season.
• Verizon: While not an in-game advertiser, Verizon is hosting “Super Bowl FanFest” events across 30 NFL cities, bringing the Super Bowl experience to fans nationwide.

Stay tuned as we update this list with new advertisers and campaign details!

Where is Super Bowl 2025?

Super Bowl LIX will take place at the legendary Caesars Superdome in New Orleans, Louisiana. This iconic venue, known for its electric atmosphere and rich NFL history, has hosted the Super Bowl more than any other stadium, making it a fitting stage for its 59th iteration.

The game kicks off at 6:30 PM ET, ensuring a prime-time slot for both football fans and advertising enthusiasts alike.

Kendrick Lamar Headlines the Halftime Show

This year’s halftime show features not only Kendrick Lamar, the Grammy-winning artist known for his thought-provoking lyrics and electrifying performances. Lamar returns as the headliner after wowing audiences during a brief cameo in the 2022 Super Bowl show. Expect a visually stunning production with hits like HUMBLE., DNA., and All The Stars.

Why Advertisers Invest in the Super Bowl

For brands, the Super Bowl represents much more than 30 seconds of fame. It’s a powerful platform to launch new products, as many companies choose this stage to unveil their most anticipated offerings. With millions of viewers worldwide, these ads transcend their original purpose, often becoming viral sensations that spark widespread conversations. Additionally, the Super Bowl is a unique opportunity to solidify brand identity, using humor, heartfelt storytelling, or bold creativity to leave a lasting impression on audiences.

What to Watch For in 2025

This year’s advertising campaigns are expected to reflect key industry trends. Sustainability will take center stage, with automotive brands like Jeep highlighting their electric vehicle innovations. Health and wellness themes are also anticipated, as food and beverage companies craft creative campaigns focusing on mindful consumption. Meanwhile, tech giants will once again captivate audiences with cutting-edge visuals and imaginative storytelling. Adding fresh perspectives to the lineup, new entrants such as Totino’s and NerdWallet are making their Super Bowl debut, promising to deliver innovative and exciting campaigns.

Beyond the Game

The Super Bowl is a cultural phenomenon that unites people through sports, music, and the world’s most memorable ads. With a diverse mix of advertisers, a legendary halftime show, and the vibrant backdrop of New Orleans, Super Bowl LIX is shaping to be an unforgettable event.

Stay tuned for updates on the full advertiser lineup, ad previews, and insider insights as we get closer to game day!