MSC Cruises Super Bowl 2025 ft. Drew Barrymore and Orlando Bloom

MSC Cruises, the world’s third-largest cruise line, is setting sail for its first-ever Super Bowl appearance with a 60-second commercial spotlighting Hollywood stars Drew Barrymore and Orlando Bloom. Produced in partnership with award-winning creative agency Highdive, the ad aims to showcase the brand’s signature blend of European design and American-style amenities, while highlighting its forthcoming flagship, MSC World America. The spot will serve as the launch of MSC Cruises’ inaugural national marketing campaign, reflecting the family-owned company’s broader North American expansion.

Bringing Star Power to the High Seas

Both Barrymore and Bloom appear in the new ad taking a vacation aboard MSC World America. The commercial promises to capture the fun, casual spontaneity of Barrymore and Bloom’s vacation moments, with a teaser revealing the duo commandeering a piano in the MSC Yacht Club’s Top Sail Lounge as Barrymore delivers her own rendition of “Holiday”—the musical signature for the broader campaign. By featuring the exclusive, “ship-within-a-ship” concept of the MSC Yacht Club, MSC Cruises underscores the elevated, luxury experiences its ships offer, including private lounges and 24-hour butler service.

A Fresh Take on the Cruise Experience

The upcoming spot aims to show consumers what sets MSC Cruises apart in a crowded cruise market. Unlike other ads that might highlight only tropical vistas or playful water slides, MSC Cruises places equal emphasis on its European flair, from onboard dining and design aesthetics to immersive entertainment offerings. According to Suzanne Salas, EVP of Marketing, eCommerce & Sales for MSC Cruises USA, the chemistry between Barrymore and Bloom reflects the line’s goal of blending “European design and authentic experiences with everything Americans have come to expect from a cruise.”

Celebrity Endorsements and Family Appeal

Drew Barrymore, celebrated actress and host of The Drew Barrymore Show, expressed her enthusiasm for working with MSC Cruises, citing the company’s ability to help families create lasting memories in an effortless and joyful way. Orlando Bloom, known for iconic roles in Pirates of the Caribbean and The Lord of the Rings, is making his Super Bowl commercial debut, praising MSC World America’s stylish design and wide array of activities to suit all types of travelers. Their combined star power is sure to turn heads during the Big Game broadcast, giving the brand a prime opportunity to reach an expansive U.S. audience.

Teasing the Big Game Debut

Ahead of the Super Bowl, MSC Cruises released a 15-second teaser on January 23. The short clip highlights Barrymore and Bloom chatting by a piano in the MSC Yacht Club, giving fans a quick taste of the upbeat, whimsical tone that will likely permeate the full 60-second spot. The choice of “Holiday” as the campaign’s anthem emphasizes the lighthearted, carefree energy that a cruise vacation can offer—an experience the brand aims to replicate for millions of viewers and potential new travelers.

Focus on MSC World America

At the center of the campaign is MSC World America, the cruise line’s forthcoming flagship designed specifically with American travelers in mind. The ship is slated to offer a range of culinary and entertainment options, merging European heritage with American preferences in dining, lodging, and onboard leisure. By dedicating an entire Super Bowl spot to this new vessel, MSC Cruises signals its commitment to growing its footprint in North America and underscores the importance of U.S. travelers to the line’s global strategy.

Looking Ahead

As MSC Cruises steps into the Super Bowl limelight, it faces stiff competition from other travel and hospitality brands eager to capture the attention of post-pandemic travelers. Still, by enlisting two beloved Hollywood figures and tying the commercial to a broader, star-studded campaign, the brand seeks to differentiate itself as a top-tier option for those seeking a blend of old-world European elegance and modern American convenience. If the teaser’s playful vibe is any indication, viewers can expect a lighthearted, glamorous look at what life is like aboard MSC World America—complete with star-studded humor and plenty of scenic backdrops.

MSC Cruises Super Bowl 2025 Press release:

 MSC Cruises, the world’s third-largest cruise line, announced today that Drew Barrymore and Orlando Bloom will be starring in the brand’s first-ever Big Game commercial. The 60-second ad will highlight MSC Cruises’ signature blend of European style and American comfort while showcasing its upcoming flagship, MSC World America.

Barrymore and Bloom are joining forces with MSC Cruises to launch the family-owned company’s first national advertising campaign as part of its ongoing North American expansion. Viewers will see the two acclaimed actors taking a vacation aboard MSC World America.

“I am so proud to work with MSC Cruises, which is a company that makes it possible for people and families to get to see the world,” shared Drew Barrymore, actress and host of The Drew Barrymore Show. “They take care of all the planning and make it beautiful and joyful! They are also helping to create incredible memories to last a lifetime. I’m so excited to partner with MSC Cruises on this most meaningful endeavor!”

In the teaser, Barrymore and Bloom have commandeered the piano in the MSC Yacht Club’s Top Sail Lounge, which is an exclusive area available to guests traveling in MSC Cruises’ luxury ship-within-a-ship offering. Bloom offers his critique as Barrymore belts out her best rendition of “Holiday,” which is also the new campaign’s musical signature.

“This is my first Big Game commercial, and I’m flattered to partner with such a prestigious brand,” said Orlando Bloom, actor. “MSC World America is full of European style and is perfectly designed for immersive and enriching experiences at sea. I’m excited to share this elegant new ship on America’s biggest stage and I’m sure MSC World America will wow holidaymakers of all types—Americans and Europeans alike.”

The ad was produced by award-winning creative agency, Highdive, and is designed to highlight what sets the brand apart from other cruise options.

“The fun dynamic between Drew and Orlando in our Big Game commercial is a great representation of MSC World America—which combines European design and authentic experiences with everything Americans have come to expect from a cruise—to offer an unmatched vacation,” noted Suzanne Salas, EVP, Marketing, eCommerce & Sales, MSC Cruises USA. “We want to give America a glimpse of all the unique features our new ship has to offer, through Drew and Orlando’s eyes of course.”

The new campaign kicks off an exciting year for MSC Cruises in the U.S. MSC World America will be the brand’s largest ship to serve the North American market, ushering in a new world of cruising when she sets sail from PortMiami on April 9, 2025. The ship will offer 7-night Eastern and Western Caribbean cruises, all of which will call at Ocean Cay MSC Marine Reserve—a private island destination in The Bahamas with several miles of white sand beaches, turquoise waters and a range of activity and amenity enhancements debuting this year.

MSC World America’s features include:

• Seven districts aimed at providing distinct spaces that will allow every type of traveler to choose their own vacation experience
• 19 dining venues, including the only Eataly restaurant at sea
• 18 bars and lounges, including all-new venues like All Stars Sports Bar and The Loft comedy club
• The Harbour, an all-new outdoor venue for families featuring the Cliffhanger over-water swing ride, a ropes course, a water park, a playground, relaxation areas, and complimentary grab-and-go dining
• The outdoor World Promenade, featuring shopping, dining and one of the longest dry slides at sea along with fantastic ocean views
• The 3-level World Galleria, bustling with activity and lined with bars, shops and restaurants
• The largest MSC Yacht Club in the Caribbean—the luxury ship-within-a-ship experience that features enhanced suites, butler service and private bar, restaurant and pool facilities

MSC World America will launch from the line’s new MSC Miami Cruise Terminal on April 9, which will be the largest cruise terminal in the world. Later in the year, the line will begin offering cruises from Galveston, Texas for the first time, followed by the addition of cruises to Alaska in the summer of 2026. A long-established market leader in Europe, the company offers an unmatched portfolio of global itineraries full of immersive experiences that stretch far beyond the Caribbean.