In 2024, funny ads continue dominating the landscape, capturing audience attention and leaving lasting impressions. Humor in advertising is more than just a laugh—it’s a powerful tool for making brands memorable and engaging. From Super Bowl spectacles to viral sensations, brands leverage comedy to connect with audiences in fresh and creative ways. Here, we dive into the best funny ads of 2024 so far, showcasing a variety of approaches and humor styles that have resonated with viewers. Even if 2024 is not over yet, we can present the most popular funny ads of 2024. The ranking will be updated every month until the end of the year.
Super Bowl 2024 brought us many funny TV commercials, so the jury of Daily Commercials chose the most candidates from this event. As usual, the panel considered popularity, creativity, and efficiency, but humor was the most important factor this time. Check also the best 2023 Christmas adverts. There are some hilarious ads there.
TOP 10 Funny ADS
1. Lynx Hilarious Advert 2024 – Robbery
Lynx delivers big laughs with their “Robbery” ad. The premise is simple: a thief breaks into a store only to be overwhelmed by the irresistible scent of Lynx products. The ad’s humor lies in the thief’s transformation from a hardened criminal to a grooming enthusiast, abandoning his heist to stock up on Lynx. The unexpected twist and exaggerated reactions make this ad a comedic gem.
Comparison: This ad reminds us of Lynx’s previous humorous campaigns, such as “The Lynx Effect,” but with a fresh storyline that keeps viewers entertained.
2. State Farm – Like a Good Neighbaaa
State Farm’s latest ad, “Like a Good Neighbaaa,” features Arnold Schwarzenegger in action mode but with a hilarious twist—every line is delivered with a sheepish bleat. This clever play on words and unexpected delivery create a humorous and memorable viewing experience. The ad, a reader’s choice for Super Bowl 2023, continues to charm audiences with its unique blend of action and comedy.
Comparison: This ad takes inspiration from State Farm’s iconic “Like a Good Neighbor” campaign but adds a humorous twist that makes it stand out.
3. Dunkin’ – The DunKings
Dunkin’s “The DunKings” stars a star-studded cast including Ben Affleck, Matt Damon, Tom Brady, Jack Harlow, Jennifer Lopez, and Fat Joe. The ad humorously portrays Affleck’s over-the-top quest for pop stardom, leading to comedic interactions and misadventures. The celebrity cameos and exaggerated scenarios make this ad stand out in 2024.
Comparison: Similar to Dunkin’s previous collaborations with celebrities, this ad leverages star power and humor to create an engaging and funny narrative.
4. Geico Commercial – Master Plan
Geico’s “Master Plan” ad features their beloved gecko devising a master plan to save customers money, only for things to go awry hilariously. The ad’s humor comes from the gecko’s exaggerated seriousness and the unexpected outcomes of his plan. This blend of clever writing and visual gags makes “Master Plan” a memorable addition to Geico’s funny ad repertoire.
Comparison: This ad continues Geico’s tradition of blending humor with practical messages, similar to their “Hump Day” and “It’s What You Do” campaigns.
5. Reese’s Super Bowl Ad 2024 – Hilarious!
Reese’s delivers a comedic punch with their Super Bowl ad, simply titled “Hilarious!” The ad features a series of awkward yet funny moments that are instantly relatable, all centered around the joy of eating Reese’s. The humor is in the timing and the relatable awkwardness, making it a hit with viewers.
Comparison: This ad follows the humorous approach of past Reese’s commercials, focusing on everyday moments with a comedic twist.
6. SNICKERS Commercial 2024 – Hungry Skies
In “Hungry Skies,” SNICKERS takes its famous tagline to new heights—literally. The ad shows a hungry and irritable pilot causing chaos in the cockpit until he eats a SNICKERS and returns to his calm, competent self. The zero-gravity antics and dramatic transformation provide plenty of laughs.
Comparison: This ad builds on the “You’re Not You When You’re Hungry” series but adds the exciting element of a flight setting to enhance the humor.
7. Carl’s Jr. Free Burger Day – Secret Training Video
Carl’s Jr. introduces “Free Burger Day” with a “Secret Training Video” that humorously exaggerates the lengths employees go to prepare. The over-the-top training scenarios and mock-serious tone create a funny and engaging ad highlighting the brand’s playful personality.
Comparison: This ad is reminiscent of Carl’s Jr.’s past humorous ads, like their “If It Doesn’t Get All Over the Place, It Doesn’t Belong in Your Face” campaign.
8. CeraVe – Michael CeraVe
CeraVe’s ad, “Michael CeraVe,” cleverly plays on the actor Michael Cera‘s name, featuring him in a skincare routine parody. His deadpan delivery of “Let my cream hydrate you” is hilarious and memorable, making the ad stand out in 2024.
Comparison: This ad leverages celebrity humor similar to past campaigns by brands like Old Spice, creating a unique and funny take on skincare advertising.
9. T-Mobile – That T-Mobile Home Internet Feeling
T-Mobile’s ad, “That T-Mobile Home Internet Feeling,” stars Zach Braff, Donald Faison, Jennifer Beals, and Jason Momoa. The nostalgic and hilarious ad plays on the actors’ past roles, creating a sense of familiarity and humor that resonates with viewers. The ad is both informative and funny, making it a hit.
Comparison: This ad continues T-Mobile’s use of humor and celebrity endorsements, similar to their “Get Thanked” campaign.
10. Old Spice Ads 2024 – Hair Rescue Squad
Old Spice’s “Hair Rescue Squad” features a team of heroes who aid men with bad hair days. The exaggerated scenarios and the team’s serious demeanor in the face of ridiculous hair problems create a humorous and entertaining ad. Old Spice once again proves its prowess in combining humor with grooming products.
Comparison: This ad follows the tradition of Old Spice’s quirky and humorous ads, like “The Man Your Man Could Smell Like,” but focuses on hair care.
Conclusion
2024 has already delivered a wealth of funny ads, proving that humor remains a powerful tool in advertising. Brands like Lynx, State Farm, Dunkin’, Geico, Reese’s, SNICKERS, Carl’s Jr., CeraVe, T-Mobile, and Old Spice have successfully leveraged humor to create memorable and engaging ads. We can only anticipate more creative and hilarious commercials as the year progresses.
For more updates on the best ads of 2024, stay tuned! In January 2025, we will set the final ranking for the most popular 2024 funny commercials.
Tell us in the comments below what the most amusing advertisement of 2024 is, in your opinion.
