Prepare for an electrifying start to the UEFA Champions League Final as Pepsi and UEFA proudly present legendary rock musician Lenny Kravitz as the headliner for this year’s Kick-Off Show. Set to perform on June 1st at the iconic Wembley Stadium in London, this event promises to be an unforgettable experience, merging the worlds of music and football in a spectacular prelude to the biggest match in club football.
The Star Power of Lenny Kravitz
Lenny Kravitz, known for his dynamic stage presence and iconic hits, has captivated audiences for decades. The Grammy-award-winning artist, who recently received a star on the Hollywood Walk of Fame, is currently generating buzz with his upcoming album, Blue Electric Light, set to launch on May 24th. Kravitz’s genre-defying sound and magnetic presence make him the perfect artist to headline this high-profile event.
Building the Hype
To further build anticipation, Pepsi will release a short film titled Wembley Is Blue | Lenny Kravitz x UCL Final Kick-Off Show by Pepsi. The film features Kravitz whistling the UEFA Champions League anthem while painting Wembley Stadium in Pepsi Blue. The visual crescendo reveals a mural of Kravitz’s face, symbolizing his monumental presence at this year’s final.
Statements from the Stars
Reflecting on the upcoming performance, Kravitz shared, “I’m really looking forward to my performance for the UEFA Champions League Final Kick-Off Show presented by Pepsi in London, a city which holds a special place in my heart. It’s going to be such an exciting event ahead of a final that means so much to so many. We can’t wait to show you all what we have in store.”
Eric Melis, VP of Global Brand Marketing at PepsiCo, expressed his excitement: “As a brand with a rich heritage in both music and football, we are proud to bring together millions of viewers from around the world and one of the most iconic names in music for an electrifying performance. Lenny Kravitz is someone who lives by our ‘Thirsty For More’ philosophy, celebrating people’s thirst for life.“
A Perfect Fusion of Music and Sport
Guy-Laurent Epstein, UEFA marketing director, added, “This year’s UEFA Champions League Final Kick Off Show presented by Pepsi will bring fans to their feet as legendary Rock and Roll icon Lenny Kravitz takes the stage to deliver one of his signature performances. Our longstanding partnership with Pepsi continues to make the Champions League final more memorable and entertaining for fans globally.”
The Ultimate Entertainment Spectacle
Pepsi and UEFA’s collaboration for the UEFA Champions League Final Kick Off Show consistently delivers momentous music performances, uniting football and music fans in a compelling entertainment spectacle. The show will air in over 200 countries and territories, embodying Pepsi’s ‘Thirsty For More‘ global platform and setting the stage for an unmissable match.
