Pepsi Shaq Commercial 2023

In this commercial

TV Commercial Review

Heart or Humor


Quite memorable

In a delightful blend of nostalgia and humor, Pepsi celebrates its 125th anniversary by reconnecting with basketball legend Shaquille O’Neal in the new commercial “I Wish.” Pepsi Shaq Commercial 2023 playfully integrates the charm of the 90s with the modern appeal of Pepsi Mini Cans. Shaq, renowned for his massive stature and equally large personality, navigates through life’s ‘big’ challenges, wishing for a bit of smallness, cleverly tying in the convenience and perfection of Pepsi Mini Cans for any occasion.

Pepsi Shaq Commercial
Shaquille O’Neal brings humor and charm to Pepsi’s latest campaign.
  1. Nostalgia Factor: The commercial effectively taps into 90s nostalgia, particularly with the cameo of Skee-Lo and his iconic song, “I Wish.” This creates an emotional connection with audiences who remember the era fondly.
  2. Humor and Relatability: Shaq’s larger-than-life persona struggling in everyday situations adds a humorous and relatable touch. It’s smart to humanize a celebrity while highlighting the product’s utility.
  3. Celebrity Appeal: Shaquille O’Neal’s presence adds significant star power, attracting his fans and sports enthusiasts. His previous successful partnerships with Pepsi further strengthen this appeal.
  1. Overshadowing the Product: Shaq’s dominant presence might overshadow the product itself, with viewers focusing more on the humor and less on the Pepsi Mini Cans.
  2. Niche Audience Targeting: The use of 90s nostalgia and basketball references may not resonate as strongly with younger audiences unfamiliar with Shaq’s career or Skee-Lo’s music.
  3. Predictability: The theme of ‘big celebrity, small product’ can feel somewhat predictable and may not stand out in the crowded field of snack and beverage advertising.
Pepsi Shaq Commercial 2023
Pepsi Shaq Commercial 2023: Shaq towering over everyday challenges in Pepsi’s ‘I Wish’ commercial.
  • Memorable: 85/100 – The combination of Shaq’s presence and the nostalgic elements make the ad quite memorable.
  • Effective: 80/100 – Effectively communicates the product’s appeal, though might be more resonant with certain demographics.
  • Style: 90/100 – Stylishly blends humor, celebrity appeal, and product integration.
  • Heart/Humor: 88/100 – The ad’s light-hearted approach and Shaq’s comedic timing add warmth and humor.
  • Execution: 82/100 – Well-executed, but slightly marked down for predictability and potential overemphasis on celebrity.
The spot includes a cameo by Skee-Lo, who reimagines lyrics to parody his 1995 hit "I Wish I Was A Little Bit Taller"
Pepsi Shaq Commercial 2023 includes a cameo by Skee-Lo, who reimagines lyrics to parody his 1995 hit “I Wish I Was A Little Bit Taller.”

The “I Wish” commercial is a vibrant blend of nostalgia, humor, and effective brand messaging. Pepsi skillfully utilizes Shaq’s charismatic personality and Skee-Lo’s catchy tune to create a memorable ad that emphasizes the convenience and suitability of Pepsi Mini Cans for any occasion. Despite its slight predictability and potential target audience limitations, the ad succeeds in being engaging, relatable, and leaves a lasting impression.

As a longtime partner of the brand, I always have a great time working with Pepsi. It was incredibly fun to create the ‘I Wish’ commercial, showing how things could be better if I were indeed a little bit smaller,” said Shaquille O’Neal. “With Pepsi Mini Cans, I can enjoy every sip and appreciate the little things in life.

In the 90s when my hit ‘I Wish’ first came out, it was all about ‘bigger is better’—whether it was being taller, having larger t-shirts or shorts. Everyone in my neighborhood wanted to be a larger-than-life basketball star…but now we’ve got the biggest, baddest dude in the game, Shaq, to flip my song on its head and show how smaller is actually better with Pepsi Mini Cans!” said Skee-Lo.

“Pepsi and Shaq have a storied history with one another that has inspired a number of the creative elements within this new Pepsi Mini Cans campaign. We were also able to tap into 90’s nostalgia with Skee-Lo’s iconic “I Wish”, while completely reimagining the track for today given the evolution we are seeing in consumer demand for smaller sized packages,” said Todd Kaplan, Chief Marketing Officer – Pepsi. “We hope Pepsi fans will enjoy the song and commercial – especially the tall ones – as nobody is too big to enjoy the convenience, fun, and awesome taste of our Pepsi Mini Cans!”

ad Pepsi Shaq Commercial
Pepsi Shaq Commercial -Pepsi Mini Cans: Perfectly sized for life’s big moments.

Who is Shaquille O’Neal?

Shaquille O’Neal, known as “Shaq,” is a retired professional basketball player, recognized as one of the greatest in NBA history. Standing at 7’1″, Shaq dominated the courts with his size, strength, and skill. His career spanned from 1992 to 2011, playing for teams like the Orlando Magic, Los Angeles Lakers, and Miami Heat. Off the court, Shaq is known for his charismatic personality, ventures into acting, music, and business, and his frequent appearances in advertisements and television shows. His larger-than-life persona extends beyond basketball, making him a beloved figure in popular culture.

Off the court, Shaq’s charismatic presence has made him a beloved public figure. He has ventured into acting, music, and even law enforcement, showcasing a multifaceted personality that transcends sports. His foray into business and investments has been marked by savvy moves, making him a role model for athletes in financial management. His involvement in various charitable endeavors further cements his status not just as a sports icon, but as a well-rounded, influential public figure.



Shaq add warmth and humor

Heart or Humor8.8
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