The 10 popular ads of 2023 (so far)

The year 2023 has begun in the world of advertising with the force of Super Bowl 2023, and we have already started to do our top 10 popular TV Ads of 2023.

Unquestionably the advertising agencies demonstrated in 2023 a tremendous creative force. Contrarily to the expectations, there are no Budweiser Horses Clydesdales commercials this year; as a result, people comment a lot about this. As noted, for the Super Bowl 2023, the agency used prominent actors instead of having innovative and more creative ads.

The jury has considered not only popularity and creativity but also efficiency.

Even if 2023 is not over yet, we have seen enough TV ads to present the most popular ads of 2023.

As soon as we have new excellent commercials, the ranking will be updated every month until the end of the year. As usual, in January 2024, we will set the final ranking for the most popular 2023 TV commercials.

Summing up, please also check the final Top Holidays ads 2022, and don’t forget to check the best 2022 adverts. Also, check the Top Christmas Ads 2023 !

Updated in November 2023.

Here are the ten best commercials of 2023:

  1. The Farmer’s Dog is a heartwarming commercial with the tagline, “Nothing matters more than more years together.“ Undoubtedly, this was the public’s favorite Super Bowl 2023 ad.
Forever Extended Cut   The Farmer's Dog.mp4
The Farmer’s Dog commercial

2. T-Mobile – The commercial features John Travolta, Zach Braff, and Donald Faison. The 60-sec advert is set to the song of the Grease hit “Summer Nights.” For this reason, the spot reminds us of Olivia Newton-John.

T-Mobile ads

3. PopCorners – It brought the ad to life in a truly authentic way by teaming up with many of the original cast and crew members from the hit series, including actors Bryan Cranston, Aaron Paul, and Raymond Cruz, reprising their roles as Walter White, Jesse Pinkman, and Tuco Salamanca. Besides, the “Breaking Bad” creator, head writer, executive producer, and director Vince Gilligan is on the credit list of the ad.

PopCorners Breaking Bad Super Bowl Commercial – Extended Version​.mp4
Breaking Bad ad

4. E*TRADE – Baby Commercial – ‘Wedding’ commercial features actor and comedian Pete Holmes as the voice of the ETRADE Baby

E TRADE Baby Commercial – Wedding.mp4
Actor and comedian Pete Holmes, as the voice of the E*TRADE Baby

5. Dunkin’ – The ad features Ben Affleck working behind the counter and treating his fellow patrons. All of a sudden, Ben even takes a surprise order from his wife, Jennifer Lopez

Dunkin Drive-Thru Starring Ben.mp4
Dunkin’ ‘Drive Thru’ starring Ben

6. Jeep – The funny commercial features Jeep Wrangler 4xe and Grand Cherokee 4xe, with species from across the animal kingdom dancing to “Electric Boogie.”

Jeep   The Jeep 4xe Electric Boogie super bowl ad 2023.mp4
Electric Boogie

7. Warburtons “Mad About the Bread”
Warburtons’ commercial, “Mad About the Bread,” featuring Hollywood legend Samuel L. Jackson.

Warburtons Mad About the Bread
Warburtons Advert ft. Samuel L. Jackson

8. Amazon – The ad features a family of four spending quality time at home with their adorable rescue dog during the lockdown.

Five years ago, Sawyer was in a shelter.

9. General Motors & Netflix In the spot, Will Ferrell enters the world of some of the biggest Netflix shows and films, including Army of the Dead, Squid Game, and more.

Why not an EV   GM x Netflix.mp4

10. He Gets Us – ‘He Gets Us,’ JESUS Super Bowl Commercials 2023, sparked a lot of discussions. The appearance of such an ad at the super bowl was at least unusual and unexpected. However, the ad gets a lot of attention.

JESUS Super Bowl Commercials 2023.mp4

Not in the 10 popular ads of 2023, but it’s worth mentioning:

Subaru – The ads Garage Ball, Off-Roading, Soccer Practice, and Caught are funny and will make you smile. Those spots are part of the campaign “Dog Approved.”


Pepsi – Martin and Stiller appear in their own “Great Acting or Great Taste?”

The ads feature Steve Martin and Ben Stiller.

e.l.f. Cosmetics – In a series of sticky situations, Jennifer takes viewers through her first experience with Power Grip Primer. After all, we all need a funny advertisement.

eyes. lips. face. sticky.    e.l.f. Cosmetics Game Day Commercial 2023.mp4
The e.l.f. Cosmetics Super Bowl 2023 commercial features actress Jennifer Coolidge.

Kia – A heroic journey of Binky Dad set to the song “Gonna Fly Now” (theme from the “Rocky” movie). Certainly, many will feel a thrill of energy when they listen to the music of this spot!

Binky Dad   The 2023 Kia Telluride X-Pro All-Terrain AWD SUV.mp4
Binky Dad advert

Doritos – Jack’s New Angle ad features Jack Harlow, Missy Elliott, and Elton John. Finally, the triangle mystery was solved.

Jack's New Angle.mp4

Related TV Commercials

Comment (9)

  1. I’m looking for a commercial , but I don’t know what it’s for . I think it’s car insurance . It features two guys partying and jumping in a bounce house .

  2. Funny how everything the media loves to promote as great , means its just woke!
    Look at everything they promote,. There’s always some sort of RAINBOW marketing in their ad , huh?
    Boycott things with toxic rainbows
    Stop poisoning our toddlers !!!!!!!!!!

  3. What’s the commercial of the two men in the bathroom? Ones at the wall urinal peeing coins as another guy is talking to him.

  4. …”Ten best (US) commercials of 2023″,,,
    You are sadly lacking in the Warburton and Yorkshire Tea departments from the UK.
    Or… maybe you just don’t get the English sense of humor (sic)?

    1. Hi Jason. Thank you so much for your interest in this article and for your valuable suggestion! We appreciate your keen eye for advertising and understand the significance of the two UK commercials you mentioned. You’re absolutely right – these commercials have made a notable impact and definitely deserve attention. While they were not included in the original article, we’re looking forward of reviewing these two commercials (Warburton and Yorkshire Tea). Our goal is to provide a comprehensive and insightful analysis of their content, creativity, and impact. Once our review is complete, we will update the article to include these commercials, ensuring our readers have a well-rounded view of the most popular ads of the year.
      Stay tuned for the updated version of the article, and thank you once again for your suggestion and for following our work. Your feedback is invaluable in helping us create content that resonates with our readers!
      Cheers! Liviu

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