In partnership with Leo Burnett UK, McDonald’s has launched an intriguing campaign titled “A Little More Mmm.” This initiative marks the first time McDonald’s has altered its iconic burgers, including the Big Mac, Quarter Pounder with Cheese, and the Double Cheeseburger. The campaign aims to highlight the subtle yet significant improvements made to these burgers, promising a juicier, more flavorful experience that’s hard to define but easy to enjoy.
Campaign Overview
The “A Little More Mmm” campaign is a masterclass in multi-channel marketing, featuring a diverse mix of media outlets, including TV, cinema, out-of-home (OOH), press, social media, radio, and digital platforms. The campaign’s brilliance lies in its simplicity and relatability—focusing on the enhanced sensory experience of eating McDonald’s newly improved burgers.
