Degrees of separation

McDonald’s: Is It A Big Mac?

In this commercial

TV Commercial Review

Heart or Humor


Leo Burnett creates an effective advert for McDonald’s. The commercial promotes a variant of the Big Mac.

The press release of McDonald’s UK campaign the below:

There are many questions that baffle and perplex us; is it still an empty room if there’s someone it? Is it still priceless if it was free? AND now is a Big Mac® with bacon, still a Big Mac®?

This is the first time the iconic Big Mac has been changed in the UK since the burger’s creation in 1968 and opinion is divided on the addition. Big Mac® purists are questioning if the burger should even be classed as a Big Mac® at all, whilst others are welcoming the new addition into the Big Mac® family with open arms. Join the debate and have your say: #NotABigMac or #StillABigMac.

As if that wasn’t big enough news, the Grand Big Mac™ and Mac Jr.™ are back by popular demand, and it’s the first time the burgers have returned following their initial sell-out launch in January 2018. And yes bacon fans, you can get the variants with bacon too.

The Big Mac Bacon, Grand Big Mac Bacon, and Mac Jr. Bacon are available in restaurants nationwide for a limited time only until the 19th of March. And if bacon doesn’t tickle your fancy, all three burgers will also be available in their classic style during this time.

Michelle Graham-Clare, Head of Marketing at McDonald’s UK&I, said: “The customer reaction to our Grand Big Mac and Mac Jr. last year was phenomenal, the love for the iconic Big Mac surpassed all expectations. Which is why I am delighted to introduce bacon to the Big Mac range, a twist on a classic which has sparked debates around the world – is a Big Mac still a Big Mac if you add bacon?”

Advertising Agency: Leo Burnett, London, UK
Creative Director: Peter Heyes
Creative: Gareth Butters
Agency Producer: Abbie McLean
Client Service Director: Victoria Reiz
Board Account Director: Bethany Watts
Account Director: Jack Brenman
Senior Account Manager: Rob Ellen
Account Executive: Callum Matthews
Planning Director: Will Butterworth
Planner: Catherine Owen
Graphic Designer: Paul Reddington
Director / Production Company: Si & Ad / Academy Films
DOP: Molly Manning-Walker
Executive Producer: Simon Cooper
Producer: Tom Cartwright
Editor: Joe Guest / Final Cut
Post Production: MPC
Sound Design: Sam Ashwell / 750mph
Photographer: Myles New
Media Agency: OMD
Executive Business Director: Jo Butler
Associate Director: Alex Neary
Account Manager: Katie Griffiths
OOH Specialist: Talon
Client Manager: Dilki Weerakoon
Business Director: Helen Saffer
Account Director: Vicky Marshall
DOOH Production: Grand Visual
Chief Creative Technology Officer: Keira Kaine
Creative Director: Ric Albert
Production Director: Nadiya Abubakar
Account Director: Ben Smith
Producer: Nathalie Meng
DOOH Distribution: QDOT OpenLoop

The iconic Big Mac


Good campaign.

Heart or Humor9.0
Reader Rating: ( 1 vote ) 8.4

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