Crate Club: Man with Bare Hands
TV Commercial Review
Heart or Humor
Crate Club unveiled this hilarious commercial. The Crate Club is a monthly subscription to get tactical & survival items, hand-picked by a team of US Special Ops veterans.
The funny advert was created by the advertising agency FEDORIV, Ukraine and it shows how ridiculous a man looks in the wild when he doesn’t use professional devices.
The marketing message is “We know you’re probably not this guy. That’s why Crate Club’s got you covered with the gear you need as a man.”
Advertising Agency: FEDORIV, Kyiv, Ukraine
Art Director: Maria Dmitrova
Copywriter: Andrii Latanskyi
Producer: Andrii Mityanov
Production: No Stars