Honda: The Joy of Moving You, Is What Moves Us
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Honda: The Joy of Moving You, Is What Moves Us

Leo Burnett, Melbourne creates this commercial for Honda Australia. The advert was directed by Michael Spiccia and produced by Scoundrel. The whole rhythm by an instrumental interpretation on the piano of Sweet Dream, which contrasts with the cadence of the ballet. The tagline is “Power Of Dreams,” and the marketing story is “The joy of […]
McDonald’s: Love affair
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McDonald’s: Love affair

Directed by Guy Manwaring, the new McDonald’s “Love affair” TV commercial is at least different. It promotes The Signature Collection burger, but it is hard to match luxury with McDonald’s. The melodramatic story is typical for advertising of an expensive bottle of champaign not for a fast food ad. The advert was created by the […]

TOP 20 SUPER BOWL ADS by online views 2011-2016

Youtube just release a report with a top 20 Super Bowl ads on YouTube. TOP 20 SUPER BOWL commercials methodology: Super Bowl ads released between 2008 and 2016 on YouTube were analyzed and each ranked based on their views in January and February of the year in which they were released. Interesting facts: The top […]
Samsung: Shark diving in the desert
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Samsung: Shark diving in the desert

Leo Burnett, Sydney, Australia did for Samsung an excellent experiential marketing event to promote Samsung Gear VR and Samsung Galaxy Note 4. They built the last thing you’d expect to find in the desert: a dive shop, as the Alice Springs, Central Australia is faraway from the nearest ocean.
McDonald’s: Pay With Lovin’
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McDonald’s: Pay With Lovin’

Created by Leo Burnett, McDonald’s Super Bowl 2015 commercial announce that through February 14, McDonald’s will randomly select customers to Pay With Lovin’. See examples in the commercial how this new “currency” looks like..
Kelloggs: Tomorrow is Yours to Claim
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Kelloggs: Tomorrow is Yours to Claim

An efficient TV commercial made by Leo Burnett, Chicago, USA for Kellogg’s cereals. The headline ” Tomorrow is yours to claim. Set yourself with Kellogg’s tonight. See you at breakfast” is a perfect fit for this commercial.