McDonald’s: A Better Chicken McNugget

In this commercial

Leo Burnett Chicago, the creative agency The Tombras Group, and digital agency DDB Chicago create this travel in time commercial for McDonald’s. The spot promotes that the new Chicken McNugget: made with 100% white meat chicken with no artificial preservatives, flavors or colors and highlight that the McDonald’s is the official restaurant of the 2016 Summer Olympics in Rio.

Healthy food for athletes

8.2

Good execution, strong message, but the feedback from the viewers is more negative than positive... I wonder why...

Memorable8.0
Effective6.0
Style10.0
Heart or Humor8.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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