Donate Life America: The World’s Biggest Asshole

The advertising agency The Martin Agency, Richmond, creates this interesting commercial for Donate Life America. The ad features an imaginary personage named Coleman Sweeney.
Starring Thomas Jane (playing Coleman F. Sweeney), and voiceover by Will Arnett. The tagline is “even an asshole can save a life.”

Credits:
Chief Creative Officer: Joe Alexander
Copywriter: Wade Alger
Copywriter: David Vogeleer
Copywriter: Brig White
Copywriter: Miranda Morgan
Designer: Will Godwin
Senior Digital Producer: Jill McGrath
Broadcast Producer: Steve Humble
Managing Director, Account Management: Chris Mumford
Account Director: Audyn O’Rourke
Account Executive: Cori Kaylor
Account Executive: Carter Crenshaw
Production Business Manager: Karen Taylor
Group Project Management Supervisor: Danielle Cin
Production Company: Furlined
Director: Speck + Gordon
President/Executive Producer: Diane McArter
Senior Executive Producer: David Thorne
Executive Producer: Jay Wakefield
Line Producer: Greg Schultz
Director Of Photography: Jeff Cutter
Production Designer: Andrew Reznik
Editorial: Cut & Run
Editor: Graham Turner
Executive Producer, Editorial: Carr Schilling
Color & VFX: The Mill
Colorist: Adam Scott
Executive Producer, Color: Thatcher Peterson
Lead Flame Artist: Robin McGloin
Additional 2d Artist: Don Kim
VFX Producer: Jordan Sharon
VFX Supervisor: Tim Davies
Production Coordinator: Pat DeVaney
Sound Design: Lime Studios
Sound Designer: Jeff Malen
Executive Producer, Sound: Susie Boyajan
Music: Duotone
Managing Director: David Leinheardt
Executive Creative Directors: Jack Livesey & Peter Nashel
Executive Producer: Ross Hopman
Producer: Giovonni Lobato
Composed By: Coldplay
Arranged By: Ross Hopman & Jordan Lieb
Performed By: Civil Brother

Controversial and creative

9.4

A brilliant commercial for a good cause. Well done The Martin Agency.

Memorable10.0
Effective10.0
Style9.0
Heart or Humor8.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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