Nike: Unlimited Will

Behind Nike’s new campaign is the advertising agency Wieden + Kennedy. Produced by Prettybird, this new spot features Kyle Maynard – a speaker, author, and ESPY Award-winning mixed martial arts athlete, known for becoming the first quadruple amputee to ascend Mount Kilimanjaro without the aid of prosthetics.

Like in previous commercials from the campaing, the spot features a voice-over by Star Wars: The Force Awakens actor Oscar Isaac.

The campaign hails both the everyday athletes and the champion athletes who push their limits daily — and who are poised to prove their unlimited potential this summer on the world’s largest stages.

Limits are only limits if you let them be.


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