Michelob ULTRA: Brazilian soccer announcer

FCB Chicago uses a 2014 footage of Scott Langley waits patiently for his ball to fall into the cup to creates a viral video. And it was a success: 4 mil view on youtube in three weeks. The tagline is “After an 112-year absence, Michelob Ultra is proud to celebrate golf’s return to The Games in Rio.”

So watch golf in soccer style… The Brazilian soccer announcer from the commercial is Nilson César.

Michelob ULTRA is a low-carb American lager beer. At only 95 calories and 2.6 grams of carbs, the ULTRA light beer delivers crisp refreshment that fits the life you’re after.

This is viral

9.2

Good usage of a viral video to make a viral commercial. Good job FCB Chicago!

Memorable10.0
Effective9.0
Style9.0
Heart or Humor10.0
Execution8.0
Reader Rating: ( 0 vote ) 0

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