Hornbach: Your project belongs only to you

The creative agency Heimat, Berlin did this strange commercial for Hornbach. Produced by Anorak, Berlin and directed by Ian Pons, the commercial tagline is “Your project belongs only to you” (German: “Dein Projekt gehört nur Dir”). Arrogance, madness, failure and triumph, everything passes. According to the makers, the TV spot “an argument for individual freedom.”