Hornbach: Your project belongs only to you
In this commercial
The creative agency Heimat, Berlin did this strange commercial for Hornbach. Produced by Anorak, Berlin and directed by Ian Pons, the commercial tagline is “Your project belongs only to you” (German: “Dein Projekt gehört nur Dir”). Arrogance, madness, failure and triumph, everything passes. According to the makers, the TV spot “an argument for individual freedom.”
The freedom in your home
This is different but so Hornbach style.