State Farm: “Yin Yang”

The advertising agency DDB creates a touching ad for State Farm. Named “Yin Yang,” the commercial describe how seemingly opposite or contrary forces may actually be complementary, interconnected, and interdependent in the natural world, and how they may give rise to each other as they interrelate to one another.

The tagline of the State Farm commercial insurance is “Here to Help Life Go Right”. The cast is Priscilla Bawicia, Matthew Daughters, Oscar Balderrama, Lucian Perez, Jennifer Daley, James Skinner, David Money, Melissa Allen-Weiser.

The music is well chosen: To Build a Home by The Cinematic Orchestra (a British nu-jazz and electronic music group, created in 1999 by Jason Swinscoe).

The idea of this commercial to get the most out of life, State Farm understands that it’s about more than just being there when things go wrong, which is why we’re here. In all of the life’s moments, when things go perfectly…right.

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Touching

9.6

Excellent use of "Yin Yang" theme and good choose of the soundtrack. This is one of the best commercials of State Farm.

Memorable9.0
Effective9.0
Style10.0
Heart or Humor10.0
Execution10.0

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