TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
GEICO’s latest commercial, “Bangs,” has taken a humorous approach to illustrate the ease and transformative experience of choosing GEICO for car insurance needs. Mimicking the life-altering decision of getting a new haircut, the ad cleverly parallels this personal change with the simplicity and support provided by GEICO. Featuring the catchy tune “Hello Hello Hello” by Remi Wolf, this commercial stands out for its engaging soundtrack and relatable humor.
The ad opens with a vibrant and relatable scenario: a person showing off their new bangs, symbolizing a newfound boldness and transformation. This clever analogy speaks volumes about the company’s effort to connect with its audience on a personal level. The exchange between the protagonist and their former teacher, sporting new haircuts, adds a layer of humor and relatability, making the commercial memorable and shareable.
Including a group of children playing basketball subtly emphasizes community and everyday life, grounding the commercial in real-world scenarios. The song “Hello Hello Hello” by Remi Wolf further elevates the ad, providing an upbeat and catchy backdrop that complements the ad’s message perfectly.
Credits:
Andrew Anthony as AVO
Victoria Park as Ms. J
Kapri Ladd as Basketball Kid
Alexia Eve Kim as Basketball Kid
Jecobi Swain as Basketball Kid
Cole Brown as Basketball Kid
Saoirse Sturz as Basketball Kid
Ashley Kim as Ms. J’s Stunt double
Music:
“Hello Hello Hello” by Remi Wolf
Andrew Anthony as AVO Victoria Park as Ms. J Kapri Ladd as Basketball Kid Alexia Eve Kim as Basketball Kid Jecobi Swain as Basketball Kid Cole Brown as Basketball Kid Saoirse Sturz as Basketball Kid Ashley Kim as Ms. J’s Stunt double Music: “Hello Hello Hello” by Remi Wolf