Nike: Unlimited You – extended

Wieden + Kennedy creates an amazing and funny commercial for Nike. Named “Unlimited You,” the spot features a voice-over by Star Wars: The Force Awakens actor Oscar Isaac. The film was directed by Daniels and features cameos by athletes Aaron Gordon, English Gardner, Giancarlo Stanton, Kevin Durant, Mo Farah, Neymar Jr., Nyjah Huston, Serena Williams, Su BingTian and Zach LaVine.

The above “Unlimited You” film marks the second installment in Nike’s Just Do It “Unlimited Campaign,” which includes the “Unlimited Future” film and the company’s recent series of athlete shorts, with more to come through the month of August, hails both the everyday athletes and the champion athletes who regularly push their limits — and who are poised to prove their unlimited potential this summer and beyond.

The company also profiles a number of its premier athletes and new performance innovations, detailing in-depth the resolve that victory requires.

Unlimited

10.0

Brilliant commercial! Well done Wieden + Kennedy! Well done!

Memorable10.0
Effective10.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 1 vote ) 0.2

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