Esurance: Insurance that’s surprisingly painless Featuring Dennis Quaid

In this commercial

The advertising agency Leo Burnett, Chicago creates this hilarious TV commercial for Esurance. The film features Dennis Quaid (an American actor known for a wide variety of dramatic and comedic roles). He replaces John Krasinski, the voice over for many Esurance’s previous commercials.

The spot was directed by David Shane and produced by O Positive.

The tagline is “Surprisingly Painless,” and the marketing message is “Highly likeable Dennis Quaid wants to let you know that Esurance is on a mission to make insurance surprisingly painless. See for yourself in this television commercial.”

Dennis Quaid

9.2

Well done!

Memorable8.0
Effective9.0
Style10.0
Heart or Humor9.0
Execution10.0
Reader Rating: ( 2 votes ) 9.8

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