TOP 20 SUPER BOWL ADS by online views 2011-2016

Youtube just release a report with a top 20 Super Bowl ads on YouTube.

TOP 20 SUPER BOWL commercials methodology: Super Bowl ads released between 2008 and 2016 on YouTube were analyzed and each ranked based on their views in January and February of the year in which they were released.

Interesting facts:

  • The top 20 Super Bowl ads on YouTube, from the last nine years, have driven over 440M minutes of watch time
  • Among the top 20 Super Bowl ads on YouTube (2008—2016), February accounted for nearly 30% of the total new channel subscribers the year each ad was released.
  • The share of Super Bowl ads released on YouTube before game day grew over 200% from 2008 to 2016
  • Viewership of Super Bowl ads on YouTube via television screens has nearly tripled in the last year.
  • Outside the U.S., Super Bowl ad viewership on YouTube has grown over 28x since 2008.
  • In 2016, the three countries outside the U.S. that watched the most Super Bowl ads on YouTube are the United Kingdom, Canada and Russia.

[dropcap]1[/dropcap] Budweiser – Puppy Love – Super Bowl 2014 (click here to read more about this commercial)
Agency: Anomaly

[dropcap]2[/dropcap] Clash of Clans – Revenge – Super Bowl 2015 (click here to read more about this commercial)
Agency: Barton F. Graf

[dropcap]3[/dropcap] Volkswagen – The Force – Super Bowl 2011 (click here to see more Volkswagen commercials)
Agency: Deutsch

[dropcap]4[/dropcap] Budweiser – Lost Dog – Super Bowl 2015 (click here to read more about this commercial)
Agency: Anomaly

[dropcap]5[/dropcap] Pokemon – I can do that – Super Bowl 2016 (click here to read more about this commercial)
Agency: Omelet

[dropcap]6[/dropcap] Mountain Dew – Puppymonkeybaby – Super Bowl 2016 (click here to read more about this commercial)
Agency: BBDO

[dropcap]7[/dropcap] Duracell – Trust Your Power – Super Bowl 2014
Agency: Saatchi & Saatchi

[dropcap]8[/dropcap] Bud Light – Real Life PacMan – Super Bowl 2015 (click here to read more about this commercial)
Agency: Energy BBDO

[dropcap]9[/dropcap] T-Mobile – Kim Kardashian – Super Bowl 2015 (click here to read more about this commercial)
Agency: Publicis

[dropcap]10[/dropcap] BMW – Newfangled Idea – Super Bowl 2015 (click here to read more about this commercial)
Agency: KBS

[dropcap]11[/dropcap] Acura – Transactions – Super Bowl 2012
Agency: RPA

[dropcap]12[/dropcap] Bud Light – Ian Up For Whatever – Super Bowl 2014
Agency: BBDO

[dropcap]13[/dropcap] Volkswagen – Wings – Super Bowl 2014
Agency: Argonaut

[dropcap]14[/dropcap] McDonald’s – Pay With Lovin’ – Super Bowl 2015 (click here to read more about this commercial)
Agency: Leo Burnett

[dropcap]15[/dropcap] Toyota – Wish Granted – Super Bowl 2013
Agency: Saatchi & Saatchi

[dropcap]16[/dropcap] Hyundai – First Date – Super Bowl 2016
Agency: Innocean

[dropcap]17[/dropcap] Ram – Farmer – Super Bowl 2013
Agency: The Richards Group

[dropcap]18[/dropcap] Snickers – The Brady Bunch – Super Bowl 2015 (click here to read more about this commercial)
Agency: BBDO

[dropcap]19[/dropcap] Volkswagen – The Dog Strikes Back – The Bark Side – Super Bowl 2012
Agency: Deutsch

[dropcap]20[/dropcap] Volkswagen – Get In. Get Happy – Super Bowl 2013
Agency: Deutsch

Super Bowl Commercials cost over the years (Cost Per 30sec):

  • $3.00 M 2011 Green Bay Packers (31) VS Pittsburgh Steelers (25) SB XLV
  • $3.50 M 2012 New York Giants (21) VS New England Patriots (17) SB XLVI
  • $4.00 M 2013 Baltimore Ravens (34) VS San Francisco 49ers (31) SB XLVII
  • $4.50 M 2014 Seattle Seahawks (43) VS Denver Broncos (8) SB XLVIII
  • $4.00 M 2015 New England Patriots (28) VS Seattle Seahawks (24) SB XLIX
  • $5.00 M 2016 Carolina Panthers (10) VS Denver Broncos (24) SB 50
  • $5.02 M 2017 New England Patriots VS Atlanta Falcons SB LI

Super Bowl Commercials Rating over the years:

  • Rating 47.9 – 2011 – SB XLV
  • Rating 47.8 – 2012 – SB XLVI
  • Rating 48.1 – 2013 – SB XLVII
  • Rating 46.7 – 2014 – SB XLVIII
  • Rating 47.5 – 2015 – SB XLIX
  • Rating 46.6 – 2016 – SB 50
  • Rating TBD – 2017 – SB LI

Super Bowl Commercials Number of TV viewers over the years:

  • Number of TV viewers 111,010,000 – 2011 – SB XLV
  • Number of TV viewers 111,346,000 – 2012 – SB XLVI
  • Number of TV viewers 108,700,000 – 2013 – SB XLVII
  • Number of TV viewers 111,500,000 – 2014 – SB XLVIII
  • Number of TV viewers 114,442,000 – 2015 – SB XLIX
  • Number of TV viewers 111,900,000 – 2016 – SB 50
  • Number of TV viewers TBD – 2017 – SB LI

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