McDonald’s: Pay With Lovin’
In this commercial
Created by Leo Burnett, McDonald’s Super Bowl 2015 commercial announce that through February 14, McDonald’s will randomly select customers to Pay With Lovin’. See examples in the commercial how this new “currency” looks like..
The new "currency" is love
9.2
It is part of a larger branding campaign.
Memorable9.0
Effective9.0
Style9.0
Heart or Humor10.0
Execution9.0
( 0 vote ) 0
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I like this campaign.