Bud Light: Real Life PacMan – Super Bowl
In this commercial
Bud Light unveild its Super Bowl XLIX Commercial at The Tonight Show With Jimmy Fallon. In this commercial Bud Light promote a new bottle designed to find out just how “Up For Whatever” its fans really are. Each new bottle of Bud Light features a unique “Up For Whatever” message on its label that is intended to inspire spontaneous fun. Some Bud Light bottles, for example, will be labeled as “The perfect beer for leaving your comfort zone in another time zone.” Others will describe themselves as “The perfect beer for taking off the blindfold and showing that piñata who’s boss.” Still others will note that Bud Light is “The perfect beer for tuning up the old air guitar.” The initial run of unique “Up For Whatever” bottles will feature more than 47 different such messages, with many more to come.
The new packaging builds off of the momentum established by Bud Light’s “Epic Night” Super Bowl ad starring Arnold Schwarzenegger and Don Cheadle, and continued during the brand’s “Whatever, USA” event during the summer and via its NFL ads in the fall. The brand has also delivered spontaneous “Up for Whatever” experiences throughout the year to Bud Light drinkers and plans to bring the Bud Light House of Whatever to Arizona this January for Super Bowl XLIX.
I like the idea of a PacMan real life experience...