The BMW Super Bowl 2015 commercial is pretty smart as Bryant Gumbel and Katie Couric promote i3 in a unique way… Remember 1994 Today Show when Bryant Gumbel ask about Internet? In 1994, no one knew how big the internet would be. 21 years later, i3 is here…
maybe not a good idea to compare the i3 car with Internet. also the commercial has an old look, not good for branding.