BMW: i3 “Newfangled Idea” Super Bowl 2015

In this commercial

The BMW Super Bowl 2015 commercial is pretty smart as Bryant Gumbel and Katie Couric promote i3 in a unique way… Remember 1994 Today Show when Bryant Gumbel ask about Internet? In 1994, no one knew how big the internet would be. 21 years later, i3 is here…

#HelloFuture

9.6

A piece of history

Memorable9.0
Effective9.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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Comment (1)

  1. maybe not a good idea to compare the i3 car with Internet. also the commercial has an old look, not good for branding.

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