Pokemon: I can do that – Super Bowl 2016 Commercial

Pokemon first-ever Super Bowl commercial was created by the Los Angeles-based creative agency Omelet and it looks good. The advert is filled with Pokemon references more or less visible. The headline is “I can do that.” and the ad encourages people to “Train On” to achieve their dreams.
The Pokemon commercial was shot in Rio de Janeiro and it is part of a yearlong campaign celebrating 20 years of Pokémon. This is an extended version and a 30-second version of the ad will be aired at the beginning of the third quarter of Super Bowl 50.

For 20 years, the Pokémon world has inspired fans to train hard and have fun,” said J.C. Smith, senior director of Consumer Marketing at The Pokémon Company International. “This ad is reflective of that passion, and I can’t think of a bigger stage to share this story than the Super Bowl.

To follow up the campaign Pokemon creates #Pokemon20 on Twitter, Instagram, and YouTube and an official website: Pokemon20.com. The Pokemon staff will pick up some favorites users’ shares and giveaway “something special”.

About Pokemon: First introduced in Japan in 1996 with the video games Pokémon Red and Pokémon Green for the Nintendo Game Boy system, Pokémon has delighted fans of all ages around the world for two decades. With more than 275 million video games sold worldwide, 21.5 billion TCG cards shipped to 74 countries, and an animated series spanning 18 seasons, Pokémon is one of the most successful entertainment brands in the world.

Franchise's 20th anniversary

8.6

The spot reminds me about Nike commercials. Even the headline "I can do that" is similar with Nike's "Just do it"

Memorable9.0
Effective8.0
Style8.0
Heart or Humor8.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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