Discover Super Bowl Ad 2024, “Robots,” part of the “Especially for Everyone” brand campaign starring Jennifer Coolidge, couldn’t have arrived at a more opportune moment. With the Big Game setting the stage, this ad ventures beyond mere entertainment, tapping into a collective consumer grievance: the dreaded customer service call expected to be answered by, you guessed it, robots.
At the heart of “Robots” is a universally relatable scenario—Jennifer Coolidge, embodying the everyday consumer grappling with the frustration of navigating automated customer service systems. The ad brilliantly leverages Coolidge’s comedic prowess, turning a commonly irritating experience into a moment of humor and relatability. It’s a clever juxtaposition that highlights Discover’s commitment to personalized customer service and capitalizes on the comedic gold mine that is Jennifer Coolidge.