P&G: Gain commercial featuring Ty Burrell

In this commercial

Procter & Gamble Co. unveiled two funny commercials that parody other ads and appear to be a typical cologne and perfume ads commercials. Created by the advertising agency Leo Burnett Toronto, the spots are part of the marketing campaign of Cincinnati-based P&G’s Gain laundry detergent.

The adverts feature Ty Burrell, Phil from the TV show “Modern Family.”

The campaign’s tagline is “The Seriously Good Scent”.

Getting sentimental with scent:

Gain takes scent seriously.

9.6

A funny commercial.

Memorable9.0
Effective9.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 1 vote ) 10

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Comment (6)

  1. I dont get this commercial A t All!!! Everyone knows once you wash a garment, All personal scents are gone.. You mean to tell me if you wash an item and wait long enough it goes back to smelling like who wore it last?.. Please explain.. Im going nuts over this one

    1. Coco, it means that the detergent fragrance is her scent. It still smells like that even though she washed it a month ago.

    2. I think it means it will keep smelling fresh for 12 weeks, unworn, out of storage (in your clothes drawer, not laying around)

  2. It means the Editor screwed up & a re-do will financially negate the pre-purchased slot.

    So they are sticking their heads in the sand and are going forward despite the obvious error

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