Visa: The Carpool to Rio – featuring Team Visa Olympians
This funny commercial was created by BBDO New York for Visa’s “Carpool” campaign. Visa is the exclusive payment provider at the Olympic and Paralympic Games. “Carpool” campaign will run globally across all media channels from digital to broadcast as an integral part of Visa’s overall Olympic sponsorship which includes onsite activations, new payment innovations and our diverse group of Team Visa athletes.
The campaign’s centerpiece film melds a diverse roster of more than 20 members of Team Visa — a group of Visa sponsored world-class Olympic and Paralympic hopefuls that share Visa’s values of acceptance, partnership, and innovation. The campaign features more athletes, more ways to pay, more geographies and more marketing channels than any other Olympic Games campaign in Visa’s 30-year sponsorship of the Olympic Movement. The film follows these athletes as they join a fun and light-hearted carpool to the Rio 2016 Olympic Games, leveraging payment innovations to make purchases on route, using technologies such as Visa Checkout, Samsung Pay and chip cards, among others.
Visa extended the creative theme of “Carpool” in the North American market, by working with three major merchant partners — Best Buy, Costco and United Airlines – developing custom “Carpool” spots for each brand. In the Best Buy spot, Ashton Eaton and Brianne Theisen-Eaton show off their speed and competitiveness in pre-Olympic Games by shopping on the Best Buy website using Visa Checkout
The tagline is “Everywhere You Want to Be”.
The film (1.20” in length) features the following Team Visa Rio 2016 athletes: Missy Franklin (USA – Swimming), Ibtihaj Muhammad (USA – Fencing), Carli Lloyd (USA – Soccer), Kerri Walsh Jennings (USA – Beach Volleyball), Valerie Adams (New Zealand – Shot Put), Ashton Eaton (USA – Decathlon), Terezinha Guilhermina (Brazil – Paralympic Athletics), Jennifer Abel (Canada – Diving), Pamela Ware (Canada – Diving), Alison Cerutti (Brazil – Beach Volleyball), Wayde van Niekerk (South Africa – Athletics), Daiya Seto (Japan – Swimming), Kanako Watanabe (Japan – Swimming) and Maria Espinoza (Mexico – Taekwondo).
Set to the music of Edwin Starr’s “25 Miles”, and shot by the young up-and-coming filmmaker AG Rojas, the long-form film encompasses one global story that will be shown in over a dozen different cuts across the world. The film was shot in the United States, Brazil and Japan and includes input from markets such as Africa, Australia, Canada, Central Europe, Latin America, Mexico, Middle East and New Zealand. It will run globally with each market featuring a different carpool sequence that highlights local Olympic athletes using a variety of payment technologies, making it Visa’s most global campaign to-date.
Everywhere You Want to Be