Old Spice: Smell ‘Em Who’s Boss

This new Old Spice campaign was created by Wieden + Kennedy, Portland. The commercials part of it are funny and bizarre. The campaign’s tagline is “Smell ‘Em Who’s Boss.”

The first two ads, “Five Year Plan,” features actor Thomas Beaudoin. The first commercial is a bizarre job interview. The second one, “Innocent” has a funny description: “With Old Spice Swagger Body Wash, you’re above the law. Not real law. Just bathroom law.” Both adverts promote Old Spice Swagger.

The last two ads of the campaign feature actor Alberto Cardenas and promote Old Spice Desperado.

Bizarre commercials


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