Samsung: Shark diving in the desert
In this commercial
Leo Burnett, Sydney, Australia did for Samsung an excellent experiential marketing event to promote Samsung Gear VR and Samsung Galaxy Note 4. They built the last thing you’d expect to find in the desert: a dive shop, as the Alice Springs, Central Australia is faraway from the nearest ocean.
3D Virtual Reality
Not the cheapest experiential marketing but it is innovative and Leo Burnett did a good job.