In this commercial
The Martin Agency came up with a new concept of using Youtube ads. The ads is merged in the first 5 seconds and after this part comes the headline “You can’t skip this GEICO ad, because it’s already over.” and you really feel hypnotized and incapable to click on “skip ad”. The concept is brilliant and your wait is rewarded with a funny scene.
You can't skip this ad, because it's already over
I like the concept!