Leo Burnett, Chicago creates Nintendo Switch Super Bowl LI commercial. For the first time ever, Nintendo will run an ad during the Super Bowl. The 30-second spot promotes Nintendo Switch video game system and The Legend of Zelda: Breath of the Wild game, both of which launch March 3. The ad also features a new song by Imagine Dragons called “Believer” that premiered worldwide Jan. 31.
The Nintendo advert is scheduled to run during the game’s fourth quarter on Feb. 5
The commercial shows off The Legend of Zelda: Breath of the Wild, which breaks conventions to become the next defining moment in the classic franchise. It offers the most immersive world that Nintendo has ever created and sends players on an adventure they will never forget.
“The most anticipated video game system and video game of the year will be seen on the biggest stage of the year,” said Nicolas Chavez, Nintendo of America’s Vice President of Marketing. “Nintendo Switch will change how, when and where people play games. It’s only fitting that we’re changing how, when and where we advertise those games.”
The soundtrack to Nintendo’s ad, “Believer” by Imagine Dragons, is available now on iTunes, Apple Music, Google Play, Amazon mp3 and Spotify, and is part of an upcoming new album from the band. This is not the first collaboration between Nintendo and Imagine Dragons, whose members are longtime fans of the video game company and The Legend of Zelda franchise. At The Game Awards in 2014, the band closed the show by performing a medley of music from The Legend of Zelda: Majora’s Mask with veteran Nintendo composer Koji Kondo.
You can watch the extended cut of the ad. It demonstrates the versatility of Nintendo Switch by showcasing the system in a variety of locations where home video games are not traditionally played, from a classroom to a kitchen to a laundromat. It also shows a number of upcoming single- and multiplayer games for the system, and how Nintendo Switch introduces fun new ways to play.
The names and launch timing of Nintendo Switch games featured in the extended cut include The Legend of Zelda: Breath of the Wild (March 3), 1-2-Switch (March 3), Mario Kart 8 Deluxe (April), ARMS (spring), Splatoon 2 (summer), Just Dance 2017 from Ubisoft (March 3) and Ultra Street Fighter II: The Final Challengers from Capcom (launch timing TBD). Nintendo Switch will be available at a suggested retail price of $299.99.
Music Credits:
Title: Believer
Artist: Imagine Dragons
Written by Dan Reynolds, Wayne Sermon, Ben McKee, Daniel Platzman, Robin Fredriksson, Mattias Larsson, Justin Tranter
Published by Imagine Dragons Publishing (BMI) / Universal/KIDinaKORNER, Ma-Jay Publishing/Wolf Cousins/Warner Chappell Music Scandinavia (STIM), Justin’s School for Girls (BMI) WARNER-TAMERLANE PUBLISHING CORP.
Produced by Mattman & Robin
Recorded at Wolf Cousins Studios, Stockholm & Ragged Insomnia Studio, Las Vegas
Engineered by Mattman & Robin
Mixed by Serban Ghenea
Engineered for mix by John Hanes
Mixed at MixStar Studios, Virginia Beach, VA
Mastered by Tom Coyne at Sterling Sound, NYC
You can watch below the short version of the advert broadcasted at 2017 Super Bowl:
