LifeWTR: Inspiration Drops Super Bowl Spot
LifeWTR, water brand owned by Pepsi, unveiled its 2017 Super Bowl spot. The inspiring film was directed by two-time Oscar winner, Robert Stromberg and it features music from ten-time Grammy award-winning artist John Legend.
Inspiration Drops is LifeWTR first ever commercial.
LIFEWTR is a purified water, pH balanced with electrolytes added for a taste that is committed to showcasing and advancing the sources of creation and creativity and igniting inspiration. The clean, pure taste of LIFEWTR is enrobed in a bottle that serves as a canvas for art and design and features rotating label motifs created by emerging artists to provide inspiration on the outside and hydration on the inside.
Premium bottled water
It would be a nice advert if you were looking at it as a piece of art. From the efficiency point of view, it fails to make the viewer associate the brand with a pure water as a premium water should be: crystal clear not with unnatural vivid colors.