KFC: Colonel vs. Colonel Big Game Commercial

KFC unveiled its Big Game Commercial. Created by advertising agency Wieden + Kennedy, the advert promotes Georgia Gold Honey Mustard BBQ Chicken. Available for a limited time, the crispy and tangy Georgia Gold is like a grown-up honey mustard – sweet with attitude. The flavor is based on the tangy mustard-based BBQ found in South Carolina and Northern Georgia, and is a continuation of the authentic regional flavors KFC is exclusively bringing to restaurants across the country.

Named “Colonel vs. Colonel,” the advert features Rob Riggle and Billy Zane.

Jason Marker KFC
Jason Marker, KFC U.S. President, announces new Colonel, Billy Zane and a brand new Georgia Gold recipe at an event

KFC Georgia Gold comes with a new king of fried chicken. Actor and producer Billy Zane, best-known for his roles as tycoon Cal Hockley in Titanic and most recently as Stan Gutterie on ABC’s summer smash hit, Guilt, will appear as the Georgia Gold Colonel in the brand’s latest ad campaign starting January 29. For the specialty role, KFC sought out an established actor who knows you don’t have to be a millionaire to eat like one.

“Just like KFC’s Georgia Gold, I’m sophisticated, classy and gold. Yes, you read that right. I’ve undergone extensive gold plating in support of this new offering from KFC. Totally worth it,” said Billy Zane, the Georgia Gold Colonel.

“Our KFC Georgia Gold is like no other fried chicken you’ve ever eaten,” said Kevin Hochman, KFC U.S. chief marketing officer. “At $5.49 it’s a lot cheaper than real gold. And a lot tastier!”

Lawrence Longo KFC
Lawrence Longo, CEO of Off The Menu, enjoys new KFC Georgia Gold chicken, the delicious honey mustard BBQ gold you can eat, at a launch event.
KFC super bowl
Introducing KFC’s new Georgia Gold Colonel. He’s classy. He’s successful. He’s solid gold. But most importantly, he’s Billy Zane, only golder. A much golder Billy Zane.

There were four teasers before this ad:

Georgia Gold Colonel

9.2

A strong overall campaing. The Super Bowl commercial could be longer.

Memorable9.0
Effective9.0
Style9.0
Heart or Humor9.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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