Snowbuddy

Campbell’s Christmas advert: Snowbuddy

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Emotional

Directed by Jack Anderson, the Campbell’s Christmas advert was created by Leo Burnett Chicago and Psyop. The tagline is “Warm up inside and out.
The commercial is about a girl who arranges a snowman for her boyfriend with a plaster leg. In the end, two bowls of soup enter the scene. The animation is well done. The advert manages to convey the holidays’ emotions and, most importantly, associate the product with the joy of Christmas and the magic of winter.

Credits
Advertising Agency: Leo Burnett, Chicago, USA
ACD/Copywriter: Garrett Vernon
ACD/Art Director: Jillian Lamb
SVP Creative Director/Copywriter: Natalie Taylor
SVP Creative Director/Art Director: Isabela Ferreira
Chief Creative Officer: Liz Taylor
SVP Executive Producer: Denis Giroux
Sr. Producer: Kimberly Cowie
Account Executive: Alexandra Rivard
Account Director: Kate McClean
EVP Account Director: Susan Lulich
VP Strategy Director: Amrita Bhatia
EVP Strategy Director: Pushpa Gopalan
Assoc. Creative Resource Director: Loraine Wysmier
Production: Psyop
Director: Jack Anderson
Executive Producer: Eve Strickman
Senior Producer: Summer Gregori
Editor: Almog Antonir
Colorist: Kim Stevenson
Music and Sound Design: Squeak E. Clean Studios
Executive Producer: Chris CLark
Creative Director: Justin Hori
Composer: Julie B. Nichols
Audio Engineer/Mixer: Surachai Sutthisananakul, Sarah Krohn

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Good

9.2

The animation is well done.

Memorable9.0
Effective9.0
Style9.0
Heart or Humor9.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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