Diesel: Be a Follower

In this commercial

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

Diesel revealed an interesting campaign named “Be a Follower.” There are five 30-sec spots part of the new Diesel campaign, all shots directed by Ali Ali and Ahmed Tahoun and created by the advertising agency Publicis Italy.

Each advert has a different theme and a different influencer:

@thenativefox never been one to travel light, but since she became an influencer this thing reached a whole new level.

Oh you thought the influencer’s life was easy? INFLUENCER: Kristen Noel Crawley @ kristennoelcrawley

They love when the food doesn’t look that good cause they won’t have to take pics. INFLUENCERS: Ami & Aya @amixxamiaya @ayaxxamiaya

When you’re feeling it, but your outfit is not your best wing man. INFLUENCER: Elias Riadi @eliasriadi

The effortless art of successful living. INFLUENCER: Bloody Osiris @bloodyosiris

Credits:
CREATIVE AGENCY: Publicis Italy
COPYWRITER: Francesca Ferracini
ART DIRECTOR: Cecilia Moro, Alice Teruzzi
CHIEF CREATIVE OFFICER: Cristiana Boccassini
CREATIVE DIRECTOR: Thiago Cruz, Mihnea Gheorghiu, Marco Viganò
ART BUYER: Caterina Collesano
SENIOR COPYWRITER: James Andrews
CREATIVE SUPERVISOR: Costanza Rossi
ASSOCIATE CREATIVE DIRECTOR: Vinicius Dalvi, Eddy Guimarães
ACCOUNT DIRECTOR: Ilaria Castiglioni, Filippo D’Andrea
SOCIAL MEDIA MANAGER: Doina Tatu, Filippo Festuccia
HEAD OF SOCIAL: Stefano Perazzo
CLIENT SERVICE DIRECTOR: Eleni Charakleia
SENIOR STRATEGIST: Monica Radulescu
JUNIOR ART DIRECTOR: Alex Eftimie
JUNIOR COPYWRITER: Anton Kuerschner
DIGITAL CREATIVE DIRECTOR: Sandra Bold
CEO: Bruno Bertelli
PRODUCTION COMPANY: Good People
DIRECTOR: Ali Ali, Ahmed Tahoun (digital content)
DOP: Pierre Mouarkech
PRODUCER: Chantal El Haber, Karim Osman
ART DIRECTION: Lionel Soria
EXECUTIVE PRODUCERS: Sabine Farah / Khaled Zaki
OFFLINE
EDITOR: Neda Ahmed
EDITORS: Tommaso Bianchi (digital content)
POST PRODUCTION / VFX
COLOUR EP: Leianna Campbell
ONLINE: Adolfo Navire
GRADE: Richard Fearon @ MPC
MUSIC SUPERVISION: Sizzer
EXECUTIVE PRODUCER: Seppl Kretz, Michiel Marsman
MUSIC SUPERVISOR: Michael Bertoldini

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Funny

10.0

A creative campaign.

Memorable10.0
Effective10.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 1 vote ) 0.1

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