Ram Trucks: Rams Running to Big Game

This year, instead of advertising in the Big Game, FCA US debuted seven commercials online as part of its “Big Game Blitz” strategy. FCA debuts seven online commercials as part of “Big Game Blitz” and the first one is “Rams Running to Big Game.”

“Roll Rams Roll:” Grammy-nominated rock group Greta Van Fleet’s “Highway Tune” is the backdrop to the Ram brand’s video “Roll Rams Roll,” which features a herd of rams making their way across the nation to Atlanta, Georgia. Once they arrive, the ram herd is greeted by fellow Ram fans in the new Ram Heavy Duty truck. The Ram brand’s “Roll Rams Roll” video was created in partnership with Motive Group Inc.