TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Diesel unveiled its Spring Summer 2023 Brand Campaign. The Diesel 2023 ad message is “Welcome to Diesel Pleasure Island, a highly-styled adult amusement park where all desires, kinks and indulgences are welcome, whilst all judgmental attitudes are not.”
Creative Director Glenn Martens, Art Director Christopher Simmonds and photographer Johnny Dufort envisioned the Diesel Spring/Summer 2023 campaign as a vivid funhouse populated by pleasure-seeking, Diesel-clad patrons who are encouraged to let their deepest impulses be their guide.
The Diesel campaign slogan is the same “For Successful Living.“
Isn’t that what Jeffrey Epstein established? An island just for his pleasures, at the expense of enslaved women and girls? Great job guys, you’ve shown us hell. This is kind of trite in 2023 – it seems like everybody music artist has been using this theme for several years now.