Mugler ad 2023 – starring Hunter Schafer

Named “Angel Elixir,” Mugler ad 2023 features Hunter Schafer. The tagline is “It’s the soul of Angel reinvented,” and the ad message is “The Angel you don’t expect, expressing the augmented femininity of today’s fearless superwomen. Innocent yet powerful. Grounded yet extraordinary. Ultra-edgy yet embracing.”

Art directed by Mugler Fashion Creative Director Casey Cadwallader and shot by visual artist Quentin Deronzier alongside Publicis Luxe agency, the film is an invitation to reveal one’s own potential in a big bang, to expand and explode, to live boundlessly, from real life to fantasy.
For Angel Elixir, this collective merged their technological skills and uncompromising aesthetic excellence to deliver a powerful, unexpected, hypnotizing film, at once precise and playful.

Credits
Film director Quentin Deronzier
Agency Publicis Luxe
Stylist Haley Wollens
Make-up Ammy Drammeh
Hair Cyndia Harvey
Nails Sylvie MacMillan
Music Charli XCX
Remix Ashland Mines

The second video is an interview with Hunter Schafer about Mugler ad 2023.

“When I think of Mugler, I think of pushing the boundaries” says #AngelElixir face Hunter Schafer.
From her 3D-scanned body double to real-life cinema stunts, Hunter Schafer tells us the spectacular journey while shooting #AngelElixir
Hunter Schafer wears Mugler by Casey Cadwallader.

Credits
Video Luthfi Darwis
Stylist Haley Wollens
Make-up Ammy Drammeh
Hair Cyndia Harvey
Nails Sylvie MacMillan
Music Charli XCX
Remix Ashland Mines

And the last video is about a party… New Mugler face Hunter Schafer was the guest of honor of the Mugler x Angel Elixir party held in Paris on March 6th, 2023.
She wore custom Mugler by Casey Cadwallader.
Hosted at the Pavillon des Invalides, drenched in deep blue for the occasion, the hectic party gathered celebrities and friends of Maison Mugler.

Music lineup was curated by @jeunepouce @lukas.heerich @broodooramses and @bobbybeethoven with a special appearance of @tyga