TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Funny
It is entertaining to watch
Old Spice ad 2023 features the theme of the upcoming Dungeons & Dragons: Honor Among Thieves movie to promote its Swagger Dry Spray and Body Wash. Michelle Rodriguez and Justice Smith star in the commercial.
The commercial’s tagline is “Just because you work in a dungeon doesn’t mean you have to smell like one.” While the commercial has received mixed reviews, let’s examine its pros and cons.
PROS
- The Old Spice commercial is a clever marketing ploy as it targets the Dungeons & Dragons audience, known for their love of fantasy and adventure. It also promotes Old Spice’s Swagger Dry Spray and Body Wash as a solution to smelling bad, which resonates with people who lead active lives.
- The Old Spice ad 2023 is funny and light-hearted, which makes it entertaining to watch. The humorous approach helps grab the viewers’ attention and keeps them engaged throughout the commercial.
- Memorable tagline: “Just because you work in a dungeon doesn’t mean you have to smell like one” is catchy and memorable. It is a clever way to link the commercial’s theme to the promoted product.
CONS
- Forced product placement
- The ad minimizes the importance of the product when the female character expresses her disappointment that she fought so hard for Swagger Dry Spray.
CONCLUSION
Old Spice commercials have a unique sense of humor, and this one is no exception. Many will not appreciate the Old Spice ad 2023, “Dungeons & Dragons: Honor Among Thieves,” but those who know how Old Spice is promoted will enjoy it.
