TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Excellent
An amazing digital OOH with 3D XXL animation created by Publicis Luxe, France for Balenciaga (a luxury fashion house founded in 1919 by the Spanish designer Cristóbal Balenciaga in San Sebastián, Spain, and currently based in Paris.).
Credits
Advertising Agency: Publicis Luxe, France
Project lead, Managing partner Publicis Luxe: Matthieu Daversin
Head of Innovation AdTech Publicis Media: Guillaume Chevallier
Head of Content Publicis Media: Caroline Letailleur
Head of experiential Content Factory by Prodigious: Antoine Clergeot
To promote uniqueness, authenticity, and self-expression, Balenciaga and Fortnite decided to create their own digital fashion world. On September 20th, 2021, Fortnite players were able to become fashion icons and share their looks with the whole world. Inspired by authentic collections from the luxury fashion house Balenciaga, multiple items from the brand will be available to purchase directly in the video game. A new way for players to express themselves creatively and be bold in Balenciaga.
