Bud Light Seltzer ad 2023 – Truckin’ Bubbles

Bud Light Seltzer ad 2023 is about Bubbles! These are just a few of the many misconceptions we encounter in our everyday lives. And while Bud Light Seltzer can’t correct all the misconceptions out there, they’re setting the record straight on one of them – there is no beer in Bud Light Seltzer!

Featuring an intentional shift to elevate the brand look and feel, Bud Light Seltzer ad 2023 directly juxtaposes beer, showing off its bright colors and lightness by demonstrating the brand’s full flavors and most importantly – highlighting that Bud Light Seltzer is ‘100% Had Seltzer, 0% Beer.’ It all kicks off with a new TV spot, “Truckin’ Bubbles,” showcasing the refreshing, colorful flavor of Bud Light Seltzer infiltrating a desert of brown-ish with the brand’s signature bubbles.

“Since our inception, Bud Light Seltzer has always been about bringing new, bold, and delicious hard seltzer flavors to market, BUT due to our Bud Light name people still think there is beer in our great tasting seltzer; 54% of people to be exact,” said Steve Wolf, Vice President of Marketing for Bud Light Extensions. “That’s why our new campaign makes it crystal clear – Bud Light Seltzer is ‘100% Hard Seltzer, 0% Beer.’ When people try Bud Light Seltzer, they instantly fall in love with it and our hope is that our new campaign will encourage more 21+ consumers to give us a try, especially our new limited-edition Sangria Splash variety pack.”