Paddy Power: Ireland Vs Great Britain

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Interesting

BBH London creates this funny advert for Paddy Power. It is about riding the line of rivalry between Ireland and Great Britain as both nations go under starters orders for The Cheltenham Festival.

The advert features Colm Meaney (an Irish actor known for playing Miles O’Brien in Star Trek: The Next Generation and Star Trek: Deep Space Nine). Colm comes face-to-face with ex-England International Peter Crouch at the gates of the hallowed racetrack.

advert UK vs Irland
Colm Meaney and Jane Mangan star in the 2023 Paddy Power advert

The ad concludes with Crouchy and Meaney standing shoulder-to-shoulder as they push their way through the turnstiles.

Credits

Paddy Power
BRAND & MARKETING DIRECTOR- Michelle Spillane
HEAD OF BRAND STRATEGY- Leah Spears
HEAD OF SPORTSBOOK MARKETING- Tom Muldowney
SENIOR MARKETING MANAGER- Patrick Boyce
BRAND MANAGER- Dean Finn
PR MANAGER UK&I- Rachael Kane

ADVERTISING AGENCY: BBH
CCO: Alex Grieve
ASSOCIATE CREATIVE DIRECTOR: Luke Till, Lawrence Bushell
COPYWRITER: Jonny Durgan
AGENCY PRODUCER: Rory Reames
AGENCY ASSISTANT PRODUCER: Rebecca Ellis & Valentina Schwendinger
PLANNERS: Jonny Turnbull
BUSINESS LEAD: Bobbie Gannon
ACCOUNT MANAGER: Alexander Boden

MUSIC SUPERVISION: Black Sheep Music / Hywel Evans & Daniel Olaifa

PRODUCTION COMPANY: Pulse Films
DIRECTOR: Freddie Waters
EXECUTIVE PRODUCER: James Sorton
HEAD OF PRODUCTION: Chris Harrison
PRODUCER: Neil Andrews
DOP: Benjamin Krakun
PRODUCTION DESIGNER: Carly Reddin
WARDROBE DESIGNER: Scarlet Wallis & Danielle Timperley (for Abbey Clancy)
EDITOR: Leo King / Stitch Editing

POST-PRODUCTION COMPANY: Rascal Post
ECD & VFX SUPERVISOR: Andrew “Barnsley” Wood
2D LEAD: Holly McLean
2D: James Pratt, Rich DC
COLOURIST: Dan Levy
EXECUTIVE PRODUCER: Matthew Towell
PRODUCER: James Beck
COLOUR PRODUCER: Jai Mhach Durban

SOUND STUDIO: String and Tins
SOUND DESIGN: Adam Smyth
ADDITIONAL SOUND DESIGN: Jim Stewart
AUDIO POST PRODUCER: Eimear Ní Ghuaire and Olivia Endersby

Funny

8.4

An interesting advert.

Memorable8.0
Effective8.0
Style9.0
Heart or Humor8.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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