Amazon customer reviews ads
In this commercial
TV Commercial Review
Heart or Humor
Amazon unveiled a new campaign with real customer reviews that have been submitted to Amazon and trained thespians to perform them. The first spot in the Amazon customer reviews ads features a customer review for a Lambchop Dog Toy. The actor who performs the review takes a moment to ponder the meaning behind the words before delivering the line with a touch of humor.
The second ad features a customer review for Poop Bags. The review reads, “It holds a ton of poop.” The actor who performs the review delivers the line with a deadpan expression, highlighting the statement’s absurdity.
Both ads are effective because they highlight the real-life experiences of Amazon customers. They don’t try to sell the products through flashy graphics or celebrity endorsements. Instead, they rely on the genuine reactions of the performers to convey the value of the products.
Amazon reviews have become a go-to resource for many consumers looking to make informed purchasing decisions. However, alongside the many helpful and informative reviews, a fair number of reviews are funny, strange, or downright bizarre.
At first glance, these weird and funny reviews might seem like little more than a distraction from the more serious task of researching a product. However, they can actually be quite useful in their own right. For one thing, they provide a sense of levity and humor that can help to break up the monotony of reading endless reviews. Additionally, they can often provide unique insights into a product that might not be apparent from more straightforward reviews.
One common source of funny and weird Amazon reviews is the realm of novelty products. Items like inflatable unicorn horns or bacon-scented air fresheners are often the subject of humorous reviews that play up the absurdity of the product. While these reviews might not provide a lot of useful information about the product itself, they can be a fun way to pass the time and provide a bit of entertainment.
The use of real customer reviews in advertising is not a new concept, but Amazon’s approach is particularly effective. By using trained actors to perform the reviews, the company is able to convey the emotions and tone of the original reviews in a more engaging way. This approach also helps to establish a sense of trust between the company and its customers. By showcasing the experiences of real people, Amazon is able to show that it values the opinions of its customers and is committed to providing high-quality products and services.
The use of humor is another effective aspect of these ads. By acknowledging the quirks and idiosyncrasies of their products, Amazon is able to connect with customers on a more personal level. The ads are not afraid to poke fun at the products or the customers who use them, which creates a sense of camaraderie and humor that is often lacking in traditional advertising.
Overall, Amazon’s use of real customer reviews in its advertising campaign is a refreshing and effective approach. By showcasing the experiences of real people, the company is able to establish trust and credibility with its customers. And by using humor to acknowledge the quirks and idiosyncrasies of its products, the company is able to connect with customers on a more personal level.
I like the idea.