Amazon Super Bowl commercial 2023

This is how Amazon helped a family’s beloved dog triumph over loneliness.

Amazon Super Bowl commercial 2023 features a family of four spending quality time at home with their adorable rescue dog during the lockdown. While the family works and learns virtually, they give their tail-wagging pup endless treats, love, and attention. But things change when his family transitions back to the office and in-person school, and he’s left home alone. His sadness turns to mischief, and he destroys the house while everyone is out. The family then buys a dog crate from Amazon. Still, in an unexpected twist, the crate is for another dog the family has rescued—a best friend and playmate for the family’s lonely rescue dog, bringing some extra joy and companionship back to his life.

You can watch below the behind-the-scenes video.