M&M’S Super Bowl 2023 ads .mp4

M&M’s Super Bowl 2023 commercials: Characters Are Back

TV Commercial Review

Heart or Humor


The whole campaign was good.

There were two M&M’S Super Bowl 2023 commercials: one 30-second featuring Maya and Red and one 15-second “press-conference styled” commercial to announce that the Characters Are Back!

MMs press conference M&M'S Super Bowl 2023 commercials
M&M’S press conference advert to announce that the Characters Are Back!

In the weeks leading up to M&M’S Super Bowl 2023 commercials, the iconic M&M’S spokescandies have been busy pursuing other passions that reflect the characters’ unique personalities, rooted in the M&M’S purpose to bring people together to create a world where we all belong. Meanwhile, M&M’S kept its fans entertained with a series of zany changes to the brand as part of the humorous campaign leading up to the debut of the commercial during the second quarter of The Big Game.

M&M'S Super Bowl 2023 commercials
M&M’S Super Bowl 2023 commercials: Red has a “Help” sign.

To keep the fun going, the story continued into the second half and post-game with two additional, never seen content features from M&M’S. In the second half, a five-second bumper features spokescandies, Green and Yellow, delighting consumers with the return of the M&M’S brand logo with a sign that reads “We’re back!” Then, after the confetti cannons fired, the spokescandies returned to the center stage via a “press-conference styled” commercial, bringing the humor and happiness the M&M’S brand inspires every day.

The M&M’S brand has long believed in the power of fun to bring people together, creating a world where everyone feels they belong,” said Gabrielle Wesley, CMO, Mars Wrigley North America. “Over the past year, we have seen an unprecedented level of conversation, cementing M&M’S as one of the world’s most iconic brands. That level of talk value – irrespective of opinion – indicates people are interested in our brand and its values. The M&M’S brand will always continue to bring the fun, laughter, and entertainment with an unwavering commitment to purpose.



Good execution!

Heart or Humor9.0
Reader Rating: ( 3 votes ) 2.6

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