TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
A prankvertising
The Dunkin’ Super Bowl commercial 2023 features Ben Affleck working behind the counter and treating his fellow patrons. Watch the full video to see Ben Affleck donning a Dunkin’ uniform and working the drive-through of our Dunkin’ restaurant in Medford, MA.
As guests placed their orders to fuel up for their day, Ben shared one of our latest offers to hit the menu – the Dunkin’ Run, where guests can get a $1 classic donut with any medium or larger coffee. While working his “shift,” Ben even takes a surprise order from his wife, Jennifer Lopez, when she asks, “Grab me a glazed!”
Affleck’s long-standing love for Dunkin’ started when he was a kid in Massachusetts. Like many Dunkin’ diehards, growing up with the brand made him a lifelong fan. So much so that he took a morning shift to share the love and serve real Dunkin’ guests in this commercial.
Dunkin’ Super Bowl commercial 2023 conclusions
It is a well-done prankvertising, but we don’t learn much about Dunkin”s benefits or services from the commercial. Therefore, the ad loses points for “effectiveness.”
PROS
- Ben Affleck is well chosen for this advertisement
- Ben plays naturally, and he is funny
- Made in “prank” style, the commercial is pleasant—even several times.
CONS
- We don’t learn anything about Dunkin’ products and services from the ad
