Rémy Martin Super Bowl ad 2023 ft Serena Williams
TV Commercial Review
Heart or Humor
An advertisement that motivates
The Rémy Martin Super Bowl ad 2023 features Serena Williams. You can watch the extended version of the spot and the behind-the-scenes video.
The “Inch By Inch” is Rémy Martin’s first-ever Super Bowl advertisement. Taking inspiration from the iconic football film from Warner Bros. Pictures, Any Given Sunday, in which fictional coach Tony D’Amato (Al Pacino) recited the famous “Inch by Inch” speech, Rémy Martin’s first Super Bowl advertisement celebrates teamwork in many forms by highlighting the individuals who acknowledge that great success cannot be accomplished alone and that as part of a collective team, true excellence can be achieved.
Terence Neale directed the spot. The advertising agency Fred & Farid New York created the “Inch by Inch” spot.
The ad begins with a silhouette of Williams walking through a stadium tunnel to kick off the much-anticipated full creative spot. As Williams is illuminated and comes into focus, her inspirational words echo throughout the campaign and drive the narrative, which highlights the many different ways that teamwork is cultivated – whether through chefs in a bustling kitchen, a dance troupe, a group of urban cowboys, and of course, a football team. As Williams concludes her monologue, we find her seated and enjoying a neat glass of Rémy Martin.
The campaign stars Serena Williams, who masterfully recites her version of Coach Tony D’Amato’s pre-game speech from the football film Any Given Sunday, bringing her quiet natural authority, credibility, and star power to inspire those on and offscreen.
Rémy Martin Super Bowl ad 2023 PR statements
“Rémy Martin has an incredibly rich history, and we are constantly striving to reach new audiences every day through new mediums and channels, like the Super Bowl” said Nicolas Beckers, President & CEO of Rémy Cointreau, Americas. “For Rémy Martin to be present at Super Bowl LVII for the first time is a major step in our continued quest for excellence as a Cognac House. This campaign is an extension of our investment as a company, with Super Bowl LVII marking Rémy Cointreau’s third straight year participating, and we are excited to share our message of teamwork, inspiration, and passion with fans of the sport nationwide.“
“I have always been a fan of Rémy Martin and their work to amplify unique voices through collaboration. I personally resonate with the values of the House, and love that I’m able to work with a brand whose principle of teamwork and dedication are so closely aligned with my own,” said Serena Williams, global tennis powerhouse and cultural icon. “I would have never been in the position I am today without the teamwork and support of everyone in my life who has empowered me to achieve my goals. My career is proof that greatness is achieved through collaboration, and I am thrilled to share that message with the world during Super Bowl LVII with Rémy Martin.“
Al Pacino’s Inch By Inch speech from Any Given Sunday
I don’t know what to say really.
to the biggest battle of our professional lives
all comes down to today.
as a team
or we are going to crumble.
Inch by inch
play by play
till we’re finished.
We are in hell right now, gentlemen
we can stay here
and get the shit kicked out of us
we can fight our way
back into the light.
We can climb out of hell.
One inch, at a time.
Now I can’t do it for you.
I’m too old.
I look around and I see these young faces
and I think
I made every wrong choice a middle age man could make.
I pissed away all my money
believe it or not.
I chased off
anyone who has ever loved me.
I can’t even stand the face I see in the mirror.
You know when you get old in life
things get taken from you.
That’s, that’s part of life.
you only learn that when you start losing stuff.
You find out that life is just a game of inches.
So is football.
Because in either game
life or football
the margin for error is so small.
one half step too late or to early
you don’t quite make it.
One half second too slow or too fast
and you don’t quite catch it.
The inches we need are everywhere around us.
They are in ever break of the game
every minute, every second.
On this team, we fight for that inch
On this team, we tear ourselves, and everyone around us
to pieces for that inch.
We CLAW with our finger nails for that inch.
Cause we know
when we add up all those inches
that’s going to make the fucking difference
between WINNING and LOSING
between LIVING and DYING.
I’ll tell you this
in any fight
it is the guy who is willing to die
who is going to win that inch.
And I know
if I am going to have any life anymore
it is because, I am still willing to fight, and die for that inch
because that is what LIVING is.
The six inches in front of your face.
Now I can’t make you do it.
You gotta look at the guy next to you.
Look into his eyes.
Now I think you are going to see a guy who will go that inch with you.
You are going to see a guy
who will sacrifice himself for this team
because he knows when it comes down to it,
you are gonna do the same thing for him.
That’s a team, gentlemen
and either we heal now, as a team,
or we will die as individuals.
That’s football guys.
That’s all it is.
Now, whattaya gonna do?
An advertisement that motivates