This “Epic Update” is a game trailer for Forsaken Shores, the Xbox’s biggest ever update to its pirate action adventure game Sea of Thieves. The film is directed by Freddie Waters trough Mad Cow.
The marketing message is “Sea of Thieves is an action-adventure video game developed by Rare and published by Microsoft Studios for Windows 10 and Xbox. This isn’t your regular game update… Join Matt Berry as he takes you through the release notes for the new Sea of Thieves Forsaken.”
The spot was created by advertising agency Assembly at Edelman & Edelman Deportivo.
Credits
Agency: Assembly at Edelman & Edelman Deportivo
Creatives: Andy Dawes & Steve Whittingham
Creative Director: Indy Selvarajah
Agency Producer: Ebele Tate & Grace Melody
Director / Production: Freddie Waters @ Mad Cow
Producers: Raven Pernille & Harry Moore
Editor: Rachael Spann @ Work
Post Production: Gabriel @ Priory Post
Sound Design: Simon Harris @ Offset Audio
DoP: Seppe Ven Griekan
Media planning / buying: Carat
PR: Assembly at Edelman
